The Big Picture

Transcript: Bill Bernstein on Navigating Uncertainty

 

 

The transcript from this week’s, MiB: Bill Bernstein on Navigating Uncertainty, is below.

You can stream and download our full conversation, including any podcast extras, on Apple Podcasts, SpotifyYouTube, and Bloomberg. All of our earlier podcasts on your favorite pod hosts can be found here.

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Bloomberg Audio Studios, podcasts, radio News. This is Masters in business with Barry Ritholtz  on Bloomberg Radio

Barry Ritholtz: This week on the podcast, another banger, bill Bernstein, neurologist, investor, author. What a perfect time to talk to the author of The Birth of Plenty, and of course, a splendid exchange about how trade has made us all so much wealthier. Really a person who dives deep into the subject matter, understands it better than anybody else and could put it into great historical context. I thought this conversation was fascinating, and I think you will also, with no further ado, my discussion with Bill Bernstein of Efficient Frontier Advisors. So you have such a fascinating career. I wanna, I want to get into some of the details before we start talking about markets and investing. You practiced neurology for, for 20 years. That’s kind of unusual to say. I, I’ve had enough of that. Let me start managing assets. Tell us about that transition.

Bill Bernstein: Well, first of all, it kept me off the streets. And secondly, I’m, I’m easily bored, so I do move from thing to thing and it occurred to me, oh, about 40 years ago that I live in a country that doesn’t have a functioning social safety net. And so I was going to have to invest and save on my own account to accomplish that. And I approached it the way I thought anyone with scientific training would do, which is I consulted the peer review literature, I read the basic texts, I collected data, I built models. And by the time I had done all that, I realized I had something that was useful to other small investors. And so I began to write things up. And I discovered that when you’re writing about investing, one of the key subjects that you have to nail down is the history of finance. If you don’t know the history, you’re dead in the water. You know the, can you spell long-term capital management?

Barry Ritholtz: Just LTCM? Yeah, exactly. You don’t need to spell it. You just,

Bill Bernstein: Yeah. I mean, if, you know, you can, you know, solve differential equations as easily as most people brush teeth, but if you don’t know the history, you’re going to have your head handed to you, which is what happened to them. So I discovered that I enjoyed writing history and so that’s how I segued into, into writing history.

Barry Ritholtz: And footnote Roger Lowenstein, when genius failed, is so instructive, not just because of the things you are referring to, failing to learn from history, the danger of leverage and, you know, tiny inefficiencies. But it was also a cautionary tale that was ignored a few years later led right to the great financial crisis. The same mistakes.

Bill Bernstein: Yeah, there, there’s a historian by the name of Robert Kaplan who said that all of history is half geography and half Shakespeare. And when I heard that it resonated, I realized that investing is the same way. It’s half mathematics and half Shakespeare. And you have to manage, you have to master master both of them. If you can’t master both, you, you’re, you’re dead in the water.

Barry Ritholtz: Literally, my next question, you describe, you describe it as half mathematics, half Shakespeare. Some people would call that art and science. But tell us why you need both compounding and exponential mathematics and the bard to be successful as an investor.

Bill Bernstein: Well, it gets to what I call the prom queen theory of life, which is that if Matthew, wait,

Barry Ritholtz: Wait, the Prom Queen Theory of Life?

Bill Bernstein: Indeed. If you’re the prom queen, then the most important thing in the world is how you dress and how you, how you look. And that’s how you judge other people brains. Athletic ability, political ability don’t matter. Well, financiers are exactly the same way. If you are the peak of your skillset is your quantitative ability. That is how you judge other people. And if other people can’t understand your models, then they’re stupid. Alright. Yeah, you have to, you know, the conceit of finance is that basically the math is all there is to it. And that you don’t have a limbic system. They deny the existence of their, of their emotions and their psychology, and that’s what gets them into trouble. They don’t understand the history and how that, you know, feeds into mass fear and mass greed and mass delusions, which is why I wrote that particular book,

00:04:33 [Speaker Changed] Kind of reminds me of the Richard Feinman quote, imagine how much harder physics would be if electrons had feelings.

00:04:39 [Speaker Changed] Exactly. Yeah.

00:04:40 [Speaker Changed] So, so interesting. So since we mentioned Shakespeare, I have to ask the obvious question. What writers and investors have influenced how you invest and how you write?

00:04:54 [Speaker Changed] Oh dear. Well, Jim Grant, of course, would be at the top of anyone’s list. And then the person who’s right at the top of that list was the, was a Scottish guy who lived almost 200 years ago, Charles Mackay, who wrote extraordinary popular Delusions. And the madness of crowds are actually memoirs of extraordinary popular delusions and the, and the madness of crowds. And he described all of the things that we’ve been seeing, you know, over the past couple of decades, more than 200 years ago.

00:05:23 [Speaker Changed] So those are two well-known names. Jim Grant is really best known as a, a macro analyst and a fixed income investor. How has Grant influenced how you look at the world of, of investing? Well,

00:05:38 [Speaker Changed] He’s also a historian. You know, he’s written several historically deep books, particularly about Bernard Baruch, but he certainly, you know, describes the historical episodes of manias and panics. I guess the other one would be John Kenneth Galbraith, whose history of 1929 crash was non non peril. I mean, it was just absolutely superb. You know, it’s one of those books that you just can’t help but, you know, snickering out loud every you know, with, with every paragraph.

00:06:09 [Speaker Changed] And, and he has probably coined more quotes and phrases
that other people unknowingly steal and don’t credit him ’cause they’re just the
essence of truth and wisdom.

00:06:20 [Speaker Changed] Yeah. Especially, you know, whenever anybody talks about
innovation in finance, he describes it as reinventing the wheel only in slightly
more unstable form.

00:06:31 [Speaker Changed] That’s pretty, that’s pretty amusing. We briefly talked about if it’s in the headlines, if it’s above the fold in the paper, it’s already in price. So you’re a proponent of modern portfolio theory and the efficient market hypothesis. How efficient, how much do market prices truly reflect future discounted cash flow?

00:06:53 [Speaker Changed] Well, Samuelson once wrote, I think in a private letter that the markets were micro efficient, but macro inefficient. And what he meant by that, by micro efficiency was that as the both of us know, it is brutally hard and getting harder by the day to pick stocks in time. The market, if you don’t know that you’re in, you’re in big trouble. But the markets are also can be macro inefficient so the overall markets can overshoot in one direction or the other. It’s very hard to, almost impossible to figure out exactly when that’s going to to happen. You can look at a market that is ebullient and frothy and you can say, I, I know what’s going to happen. I just can’t tell you when. So that to me is, is the best explanation or the best description of macro and micro efficiency There is, but you know, I mean, my message to anybody who’s to, who’s 20 years old or 25 years old and just coming out of their education and think they’re going to be the next Warren Buffet, the bad news is you’re trading against Warren Buffet.

00:07:58 [Speaker Changed] That’s right, that’s right. The, I I have been told that markets can stay irrational longer than you can stay solvent.

00:08:06 [Speaker Changed] Yeah, that’s, that’s an apocryphal quote from right, from from Keynes. Yeah. Right.

00:08:10 [Speaker Changed] But not really. I don’t, I I don’t believe he ever said

00:08:12 [Speaker Changed] That. No, he, he never,

00:08:13 [Speaker Changed] He certainly never wrote it.

00:08:14 [Speaker Changed] No, he he never said it or, or wrote it.

00:08:16 [Speaker Changed] So speaking of apocryphal times, you have said investors should build their portfolios for the worst 2% of market conditions rather than normal times. Tell us why you believe that and how do we go about accomplishing that?

00:08:33 [Speaker Changed] Well, that’s, that directly falls out of Charlie Munger’s dictum, which is that yes, compounding is magic, but the first rule of compounding is never to interrupt it unnecessarily. And you’re most liable to interrupt compounding to panic and sell during the worst 2% of times. So you design your portfolio for the worst 2% of times, which means that it should be more conservative than you think it should be. The other 98% of the time, and it’s a suboptimal allocation to have less stocks is suboptimal. But what I like to say is that a suboptimal allocation you can execute is better than an optimal one. You can’t execute.

00:09:15 [Speaker Changed] No, no doubt about that. You mentioned someone 2025. There are a number of people who have said, and I’ve been swayed in this direction, Hey, when you’re 20, 25 years old and you don’t need this money for 30, 40, 50 years, do you really need bonds to offset the volatility of equities? Shouldn’t you be a hundred percent equities at that age?

00:09:37 [Speaker Changed] Theoretically, yes. Practically no, because there are a few sent beings in this quadrant of the galaxy that can tolerate a hundred percent stocks.

00:09:47 [Speaker Changed] Huh, really, really interesting. So you mentioned half math, half Shakespeare. Let’s talk about the math side. So when you started looking at investing and bringing a scientific rigor to the process, you created your own set of asset class databases. This is before crisp and, and other widely available databases. Tell us how you went about doing this.

00:10:11 [Speaker Changed] Oh, no, no, I stole it from them. Oh,

00:10:13 [Speaker Changed] You

00:10:13 [Speaker Changed] Did? Yeah. Yeah. I mean, I, I went out and spent full

00:10:16 [Speaker Changed] Disclosure. Yeah,

00:10:17 [Speaker Changed] Yeah, yeah. No, I, I mean, I, I mean, what did I do? I, I went out, I did what anybody would do in that situation, which I spent 90, $95, which seemed like a king’s ransom at the time, right. For the in yearbook. And I transcribed all, you know, 985 data points into a spreadsheet, which I had just learned how to use, you know, sometime around 1990. And then that’s, that was the start of my models and the other people provided me with data. Ken Fisher, bless his soul, supplied me with a fair amount of data and I, you know, impersonated a professional investor at certain large banks and was able to get that sit from them as as well.

00:10:55 [Speaker Changed] By the way, I, I find Ken Fisher to be one of the more fascinating people in finance because he, not only did he bring a writer’s perspective, he, I think he was the wrong, longest running Forbes columnist at like 43 years. Some crazy number writing a monthly column for them. But he was both an investor and a very accomplished business person in terms of like, he was early in direct mail, he was early in the internet. He was early in just as running a business, just throwing stuff against the wall, seeing what stuck and just ab testing, iterating on a continual basis. Long before Google started doing that online. He was one of the early people who developed, here’s what financial asset management marketing should look like.

00:11:51 [Speaker Changed] Yeah, indeed. He did all those things. And he’s also a
superb writer and observer. And I think you interviewed him

00:11:58 [Speaker Changed] TA couple of times.

00:11:59 [Speaker Changed] Yeah. Once or twice, maybe once memorably and,

00:12:03 [Speaker Changed] Well, there was that. Sure. Yeah.

00:12:05 [Speaker Changed] And you know, I, he said something on one of your interviews that, that stuck with me, you know, for the past 20 years, which is that he pays close attention to the headlines because he knows that if something is above the fold, it’s already been impounded into prices and can be safely ignored.

00:12:20 [Speaker Changed] That’s exactly right. I thought you were going in a different direction the first time I, quick fun digression. The first time I interviewed him right in the studio, he was kind enough to do an interview with me in the first year of the podcast, which was, you know, admittedly pretty terrible. I was very rough around the edges and I, it was very formal and rigorous and tell us about small cap and tell us about emerging market value. And it was really on the, you know, just kind of straight down the line and really boring. And afterwards we were having a conversation, how’s the new firm going? Pretty good. We’re a few hundred million dollars, blah, blah, blah. You know, we’re, we come in second very often on some of these big households. And he said to me, wait till you’re five years old and a billion dollars in assets under management and the world will open up to you.

00:13:15 ’cause no one with real money wants to give, you know, a small firm with no history, a big chunk of cash. And we just started talking about how the business ran and how he delegated authority and how he built stuff. And I’m sitting there listening to them, listening to him and saying to myself, idiot, this is the conversation, not the small cap nonsense you just spent an hour chatting about. And when he finished schooling me, I said, can you come back one day and we’ll discuss that? ’cause this is fascinating. And he goes, sure, anytime. So a year later we came back and had the conversation. We should have had. He has always impressed with me with how insightful and unique his perspective is. I mean, we’re all a little neurodivergent. He has his issues. I have mine, but I just find him to be an absolutely fascinating guy.

00:14:09 [Speaker Changed] I mean, if we can get into just a little bit of neurophysiology Sure. Here, there’s something called the default.

00:14:13 [Speaker Changed] Well, you happen to be a neurologist, so let’s, let’s have at it. There’s

00:14:16 [Speaker Changed] Something called the default mode network, which is a part of your brain that becomes electrically active when you’re at rest and which turns itself off when you’re doing any focused task. And it turns out you can locate it anatomically on imaging studies and people who have well-developed anatomically well-developed default node networks tend to be very good at reading other people and have good emotional intelligence. The opposite of that is in people who are on the spectrum, who have small default mode networks and are not good at reading other people.

00:14:52 [Speaker Changed] And so he kind of blunt, and by the way, the firm has done fine, they’ve recovered from his stumble, I don’t know if it was even pre pandemic, and I thought he kind of got slagged by a lot of people, unfairly. The guy’s been a public figure for 45 years. He’s been at least writing in public for all that time. You know, sometimes stuff happens and in, in a sort of social media Gotcha. Environment

00:15:19 [Speaker Changed] Yeah. To say, to say nothing of being a, a spectacularly effective environmentalist.

00:15:25 [Speaker Changed] So on our last interview with him, we talked about all the, the trees and woods that he has purchased and put into permanent conservation. He’s done giant studies on sequoias and redwoods. I think he’s one of the leading experts in a specific type of tree known in the Pacific Northwest. He’s really like a wildly fascinating guy. And I hope people don’t judge him for that. I mean, I don’t know what to call it that politically incorrect snafu. I don’t think he meant it in any other way. And it, you know, they kind of had a reel him in a bit. But the firm is doing fine. His firm is doing fine. And there was like about a $5 billion outflow, but when you’re 105 or $110 billion, all right, you, you gotta dance with who brought you there. He built it up to that. But I, I find him to be really an interesting guy.

00:16:22 [Speaker Changed] Yeah. And, and he has the address here on Lexington so he knows where to send the chocolates.

00:16:28 [Speaker Changed] I think I’m gonna begin with a quote that I stole from Bill to start a chapter of my new book. To the extent you succeed in finance, you succeed by suppressing the limbic system, your system one, the very fast moving emotional system. If you cannot suppress that, you are going to die poor. I love that quote. Is it an exaggeration or, or, or is it accurate?

00:16:55 [Speaker Changed] No, it’s, it’s extremely accurate. Let me tell you a personal story. I have a, a good friend who is a wealthy person and that has enabled this person to have a career in public service. And she’s done very, very well. And one day after I’d known her for many, many years, she told me that her sister was poor, alright. Or did not have a lot of money. And I said, I don’t understand this. Was she disinherited? Did she make the family angry? And she looked at me straight in the eye and she said no, she was afraid of stocks.

00:17:30 [Speaker Changed] Really?

00:17:31 [Speaker Changed] Yeah. And so that’s the difference. If you can suppress that fear, you will do very well. And if you can’t suppress the fear, then you probably will die poor.

00:17:42 [Speaker Changed] So it’s, it’s so fascinating you said that you must have a similar situation. I live in liberal New York, you’re, you live in liberal Oregon, right. But we have clients that are on the left and the right. And so anytime you put out a commentary on con current affairs, not only because you don’t wanna offend half your clients, but because it’s a good analytical strategy to try and go down the middle, be objective and fact-based, but whatever your personal bias is, keep it, keep it out of it. And I wrote something up about what are the best and worst case scenarios about the tariffs. And we’ll talk a ton later about tariffs. But the fascinating thing is, when you look at history and you look at a chart of everything that’s happened, go back a hundred years, go back to 1926, there’s always a reason to sell stocks year in, year out.

00:18:36 There’s always some spectacularly crazy news that says, this is gonna be terrible. I want to sell. And if you’re selling in response to headlines, you know, and you’re gonna wait for the dust to clear by then it’s too late. You’ve missed most of the recovery. How do we deal with that never ending threat, that persistent this time is different sense And current affairs, the headlines today, does it feel like the tariffs are different or is this no different than the great financial crisis? The pandemic, the dotcom implosion go down the list to say nothing of the Kennedy assassination nine 11. Like there are endless reasons to be panicked about what’s going on in the world.

00:19:24 [Speaker Changed] Yes. This time certainly was different. Never before in American history has a colossally incompetent American president tried to crater the economy. And that’s, it’s very different. Do

00:19:35 [Speaker Changed] You think that was his purpose? Is he like, Hey, we cause a recession rates come down and that’s good for real estate or

00:19:40 [Speaker Changed] I I, I think we’ve, we’ve talked about this one. The,
the, the, the Rosetta Stone of Donald Trump is a call in show he did with Howard
Stern, along with his daughter and his son Junior. And, and Howard looked at him and
said, quick multiply six times 17. Alright. None of the three of them could do it.
102.

00:20:02 [Speaker Changed] How hard

00:20:02 [Speaker Changed] Is that? Well, that’s the whole point. And and you know, Don Junior laughed, he thought it was funny. Ivanka said, oh no, you don’t have to be able to do math to do real estate

00:20:13 [Speaker Changed] Or investing for that math.

00:20:15 [Speaker Changed] And but the most interesting response was Donald’s, he said, no, it’s 112. And he argued with Howard Stern about whether it was 102 or 112,

00:20:24 [Speaker Changed] Six times 10 is 60. Yeah, six times seven is 42. Yeah, 60 and 42. I I, I mean that’s how I do math in my head. I don’t know how you do it. Yeah,

00:20:31 [Speaker Changed] Yeah. There’s, yeah, that’s one way to do it. Or you might know that three times 17 is, is 51. Okay.

00:20:37 [Speaker Changed] And then you could double it.

00:20:38 [Speaker Changed] Double it. Exactly. And so this is a math problem that, you know, a a reasonably bright middle school student can handle. None of the three trumps could do it. Okay. And so this is the guy who’s now directing our economy. So that’s different. Alright, well how different was that from nine 11? Alright, nine 11 was sure different.

00:20:57 [Speaker Changed] I, I mean arguably George W. Bush is in the sharpest tool in the, in the box. Barack Obama had no national experience whatsoever. Had no idea how really the national apparatus worked. You could do this on both sides to some degree. You’re saying this time, really there’s

00:21:17 [Speaker Changed] Oh yeah, yeah, yeah. This is, this is this, this is completely, there were, there were adults in the room during the Bush presidency and there were adults in the room during the first Trump presidency. They’re all gone now.

00:21:28 [Speaker Changed] And yet the market continued to go higher during the first Trump presidency, regardless of who was president because

00:21:34 [Speaker Changed] They took him literally, but not seriously.

00:21:37 [Speaker Changed] Other way around other, yeah.

00:21:38 [Speaker Changed] Okay. The other way

00:21:39 [Speaker Changed] Seriously, but not literally. Yeah. This time I think we should be taking him literally, but not seriously.

00:21:44 [Speaker Changed] Yeah, yeah, that’s right. That’s why you got I got it reversed. Exactly. Yeah.

00:21:47 [Speaker Changed] The great, I, so we talked earlier about the efficient market hypothesis. So to be fair to the president, he’s been talking about tariffs his whole adult life. He says tariff is the most beautiful word in the dictionary. He says, I’m tariff man. Why were the markets so surprised by Liberation Day when here’s a guy who has told you I’m going to implement big, beautiful tariffs in my second term. Why did the market have to adjust revenue and earnings expectations down substantially after April 2nd if the market’s so efficient?

00:22:26 [Speaker Changed] Well, I think that the reason why is because he didn’t do 90% of the other things he said he was going to do. He was going to repeal Obamacare and give us a big beautiful healthcare system. He was going to redo our infrastructure. He was going to establish peace in the Ukraine on day one. And I think that, that his

00:22:47 [Speaker Changed] Tariff bring down the price of eggs.

00:22:48 [Speaker Changed] Yeah, exactly. And I think, I think that his, I think that his, you know, promise on tariffs just got put in the bin with the rest of the stuff he, he obviously wasn’t going to do and didn’t do.

00:22:59 [Speaker Changed] I, but I think people did take him seriously. They did expect, you know, the the sort of muscular us foreign policy and, and take tough, you know, a tough stance with, with the Middle East, a tough stance with the Russia, Ukraine war and he’s gonna bring prices down. That’s why I believe most of his non hardcore supporters voted him. I think a lot of people were kind of surprised by what he’s done. Are you suggesting that we should not be long-term investors and, and step aside? Or do we just have to ride this out?

00:23:39 [Speaker Changed] No, I, I think that it’s, this time is different in the same way that all the other times were, were different. I mean, you know, October 19th, you know, 1987, boy that was sure different. We’d never seen that before and we’ve never seen it since. And the smart thing to do on October 20th, 1987 was to buy stocks. Right.

00:23:59 [Speaker Changed] So when you see, not that you had time, like I was hoping we would be down, I don’t get excited about down eight to 10%, but down 20% you’ve got my attention. I wanna start legging into more equities. We never quite got there on the s and p. Right. I think were we down 18%, 17%, something like

00:24:18 [Speaker Changed] That. Yeah. And it was the same thing with, you know, late March of 2020. Boy, that was fast.

00:24:22 [Speaker Changed] 34% 17 days. Yeah. So if you were looking for down 20, you got it. You just only had a day or two to react.

00:24:30 [Speaker Changed] Yeah. I, I don’t, you know, I I try to stay away from correction 10% bear market 20%. To me that’s numerology. There’s no difference. A

00:24:38 [Speaker Changed] Hundred you and I know, you know, I, I find the base 10, like wait, you have 10 fingers in 10 toes. So 20% is a bear market. There’s just no data that supports

00:24:48 [Speaker Changed] That. No, there’s no difference between the market being down 19% and down being down 21%. You, you got it behaves the same way in both cases.

00:24:56 [Speaker Changed] Arguably, if, so, maybe I should make our rebalance bans instead of being down 20%, maybe it’s down 16%. So you get executed and then add a second one down 24%. Yeah.

00:25:08 [Speaker Changed] Until you get to, you know, march of, of oh nine two of oh nine. And there you’ve rebalanced, you’ve, you’ve thrown all your cash in three different times

00:25:17 [Speaker Changed] And, but you know, if you’ve thrown away your cash, it kind of works out the, the really, the really strange thing about bear markets, and I’m, my frame of reference is not just 2000 to 2013, but the Dow kisses a thousand in 1966 and it doesn’t get over it on a permanent basis till 1982. And if you just continued to dollar cost average for those 16 years, or from 2000 to 2013, when the market finally got over all its previous highs, that’s when you start to make a ton of money. ’cause that next cyclical, I’m sorry, that next secular move, all those bad buys you’ve made over the past 10 years, suddenly they start flowering.

00:26:04 [Speaker Changed] Yeah. There’s this academic parlor game we’re both aware of, which is, the argument is do stocks get riskier with a longer time horizon? And the correct academic answer is yes they do. But the assumption there is that you’re a buy and hold investor. Alright? But there are other kinds of investors besides buy and hold investors. If you are a, a periodic savory or a young person who’s putting money away, then stocks are really not all that risky for the reason you just gave. On the other hand, if you’re a retiree and you have no more human capital left, then stocks are three mile island dangerous. You are, you

00:26:45 [Speaker Changed] Know, you have to explain what that means to a younger generation.

00:26:49 [Speaker Changed] Yeah. There was a nuclear a, there was a nuclear accident, which was sort of the junior early version of Chernobyl at Three Mile Island outside Harrisburg, Pennsylvania. That was a movie that was, that was parody off

00:26:59 [Speaker Changed] That Jane Fonda.

00:27:00 [Speaker Changed] Yeah, yeah. The the the China syndrome. That’s right. And, and, and so the point being that if you’re an older person, stocks are, are risky. And you could say if you’re, you know, like me, you don’t have a lot of human capital left. Well five out of six times stocks have higher returns and bonds. So even in retirement, I should have plenty of stocks. And that’s like saying that when you play Russian roulette five outta six times, you win

00:27:26 [Speaker Changed] I I guess five outta six times. But that se that that six time is a doozy, isn’t it? E

00:27:32 [Speaker Changed] Exactly. It’s, it’s, it’s all about asymmetric consequences. It’s if you’re, if you’re invested two heavily in bonds and you should have been invested in stocks, well you don’t get to fly first class. You don’t get to buy the Beamer. But on the other hand, if you invest too heavily in stocks and you’re wrong, then you’re bunking with your kids.

00:27:50 [Speaker Changed] Right. If, if you’re an older investor and you don’t have that time horizon. Right, right. Yeah. Someone, someone said to me, can you really look through the next four years if you’re not retiring for 10 or 20 years, or if your kid’s 5 29, they’re not gonna school for 10, 15 years. And that’s the easy question. The challenge is, what happens if you’re retiring in 25, 26, 27, right. In, in the next three years. You know, that sequence of returns problem is, is really thorny. I, I think it was Bill Sharp said, it’s one of the most difficult problems in all of finance. How much do you draw down each year? We all use 4% as an average, but how much do you draw down each year if your first couple of years of retirement is down five down 10 down 20%.

00:28:38 [Speaker Changed] Yeah. There’s this wonder, wonderful little bit of quantitative work done by Mike Hites and wait foul about, you know, the reverse glide slap glide slope, which is you actually raise your equity allocation the further into retirement you get. Huh. And that just, if you think about it logically, it just falls right out of that, your first debt, your first five, 10 years of retirement, you wanna be fairly conservative just for that reason. And then when you’re 80 years old and you know, you’ll be pushing up the daisies in, in five or 10 years, then you can be more aggressive because you don’t need that much of a liability match in portfolio at that age.

00:29:11 [Speaker Changed] Huh. Really, really, really interesting. So you wrote a short book called Deep Risk talking about different types of risk. Explain what is deep risk, what is shallow risk?

00:29:21 [Speaker Changed] Well, shallow risk is the way we normally think about risk. There’s this theoretical finance dogma that risk is the same as variance or standard deviation. And the problem with that is, that’s only true in the short term. Short-term volatility. And short-term volatility is not of any real importance to the long-term investor. The real risk of long-term investing is not having enough assets to pay for your living expenses 5, 10, 15, 20, 30 years from now. So what are the things, what are the, what are the events that can, that can impair that? Well, the big one’s inflation, inflation hyperinflation in particularly is extremely common. It is almost the rule rather than the exception, really. Sure. You, you look, all you have to do is ask yourself what unit of currency that would buy yourself something in the year 1900 can still buy yourself something today. Well the US dollar can, can still buy yourself something. Okay. Can buy you something. A Japanese yen Sure can and, and can’t an English pound can. And a Swiss Franc maybe can buy you a candy bar if you find the right store in Geneva or more likely burn. And, and so, you know, those, you know, there, the, the case of the yen and the, the, the French Frank and the German Lear are much more common than the US dollar and the Swiss Franc and the English pound. Those

00:30:47 [Speaker Changed] J German deutschemark Italian lira. Exactly. Okay. 00:30:50 [Speaker Changed] E exactly. Yeah. I mean you start with, you know, a, a Reich mark in the year 1920 and you know, by 1923, late 1923, you were down to 1000000000000th of its person purchasing power. That’s, that’s hyperinflation. So that’s the rule. So that’s the most common thing that you have to worry about. And that is relatively speaking, the easiest one to defend against. Now there are other three other things that can also, well

00:31:14 [Speaker Changed] Wait, before you go to the other three things, how do you defend against that?

00:31:18 [Speaker Changed] Well, first of all, in the US we have these marvelous instruments called tips. And all you have to do is worry about, you know, the Department of Labor rejiggering the, the inflation adjustment, which is something to worry about. But of all the worries you can have, that’s a relatively small one.

00:31:35 [Speaker Changed] We went through that with Michael Boskin already rejiggered how we calculate Right. Cost of living adjustments rather than debating this like adults politically, they just made some, I, I’m not a big fan of substitution or hedonic adjustment. When when steak gets too pricey and you substitute chicken, that just means I’ve been priced outta stake. Not that this is the equivalent. Yeah,

00:32:00 [Speaker Changed] EE exactly. I mean it is, it is a problem. But of all of the asset classes that protect you with the greatest charity against the decrement in your future consumption, loss of your future consumption tips do it better than anything else I can think of. Alright.

00:32:16 [Speaker Changed] Stocks really interesting.

00:32:17 [Speaker Changed] Stocks do a relatively good job of it. You know, Elroy Dimson likes to point out that stocks are an inflation hedge simply because of their high returns. But they’re also a claim on real assets. You know, companies own real estate, they own equipment, they have human capital, and those retain real value

00:32:36 [Speaker Changed] Plus stocks are, are their revenue and profits are in dollars. So at least in the us so if there’s inflation, the cost of their goods go up and, and their total dollars, maybe their profits get squeezed. But everything seems to rise in an inflationary environment on the equity side. Right,

00:32:55 [Speaker Changed] Right. And then there’s certain kinds of stocks that are especially good at protecting against inflation value stocks do. Why? Because they tend to be overly leveraged and with inflation, their debts tend to get inflated away. And so that flows to their bottom line. So if you look for example, at the period that we just talked about, from 66 to 82 value stocks actually outperform the market by a, an, an inflation by a very good margin. And then finally, there are commodities producers in an inflationary environment. The petroleum stocks, gold stocks, base metal producers are all going to do fairly well, at least relatively well to the market. And then finally, you know, on the bond side, for god’s sakes, keep your, keep your maturity short. As we found out in 22.

00:33:45 [Speaker Changed] I, I noticed when you talked about real assets, you did not discuss real property. How does real property do as an inflation hedge over time?

00:33:54 [Speaker Changed] It’s pretty good. But what I like to say about real estate is that it’s not an investment, it’s a job.

00:34:00 [Speaker Changed] Yeah,

00:34:00 [Speaker Changed] Sure. If you, if you, if you, if you, if you enjoy dealing with drug adult tenants and fixing toilets, then be my guest.

00:34:08 [Speaker Changed] Okay. I wasn’t, I wasn’t thinking of rental properties. I was thinking of the various REITs and offices and paying a professional to, to manage it. So you’re not getting the 2:00 AM call that the toilet is overflowing.

00:34:21 [Speaker Changed] Yeah. But then by the time you’re investing in public REITs, you’re back in the stock market again. Right.

00:34:25 [Speaker Changed] So there’s no, no difference really. Huh. Really, really, really interesting. I was kind of fascinated by a data point you shared talking about old master paintings. Imagine if you bought a Rembrandt for a hundred bucks and 350 years later you sold it for $10 million. The return was a little over 3% a year. That, that’s astonishing. All these paintings look like they’ve appreciated so much. Tell us about the math behind these paintings that go for 10, 20, $30 million.

00:35:01 [Speaker Changed] Well, it’s really, it’s really not about finance or math. What it’s about is human neuropsychology. We are particularly bad at exponential calculations. And you know, it’s the old thing that even the the they, they knew back in the, in the far east that the, you know, the, the, the emperor asks the, the artisan or the farmer what he wants. And he says, well put one grain of rice on the first square and the of the chessboard. And by the time you get of course to the, to the

00:35:27 [Speaker Changed] Double it each, each square.

00:35:28 [Speaker Changed] Yeah. Yeah. By the time you get to the 64th square, he’s the wealthiest person on the planet. Human beings are not good at that. And that’s all that, that’s a demonstration of, now if you want to get into the academic finance of it, it’s that art has value in investment, has investment value, but it also has a complimentary value, which is a aesthetic return. And Bill Baumel did the research on, on this, the late Bill Baumel of NYU did the research on this and figured out that art had a much lower return than stocks or bombs simply because of its aesthetic return.

00:36:08 [Speaker Changed] Makes a lot of sense. And that’s before we get to the whole survivorship bias that you only see the most famous paintings in the world and their price tag, the tens of thousands of other paintings that aren’t auctioned off each year. We don’t see their returns, so

00:36:24 [Speaker Changed] To say, to say nothing of the maintenance and insurance and security costs of Right. Of keeping the art as well.

00:36:30 [Speaker Changed] No doubt, no doubt about that. It’s funny ’cause you have this whole group of investing books and then you also have this separate group of really fascinating historical books about markets and the economy and global trade. Let’s start with the splendid exchange. I i i it’s so perfect for the moment we’re in. What is the history of, of trade and and how has it helped raise everybody’s standard of living?

00:37:01 [Speaker Changed] Well it just gets down to Adam Smith’s concept of specialization. Nations specialize and nations have, and people have an intrinsic tendency to, as he put it, truck and barter. They wanna trade one thing for another. So, you know, the, one of the great luxury commodities of the 17th century was the pineapple. If you look at the coats of arms of all these European aristocrats, about third to a quarter of them have a pineapple on them. Why? Because they came from the new world. They were incredibly precious. And they were delicious. Everybody in Europe wanted a pineapple ’cause they don’t grow pineapples in Europe. And so different nations have different geographical and intellectual and technological endowments. And it’s if you improve everybody’s standard of living by trading among nations, the things that other nations aren’t good at.

00:37:59 [Speaker Changed] So that seems fair and we all specialize and we all do different things. It makes sense as the US developed computer technology and software that we’re not gonna make furniture or, or fabrics and or sneakers or those sorts of things. But at what point does globalization go too far? At what point have we hollowed out the middle class by outsourcing manufacturing to China and other low cost countries?

00:38:28 [Speaker Changed] That’s a really good question. And it was highlighted by a series of patient, again, it was highlighted by a series of papers by an economist named David Otter, A-U-T-O-R and his colleagues. And it showed just how badly communities that were affected by Chinese competition were hollowed, hollowed out. Now the problem with free trade is that it’s harms our concentrated and obvious as David Otter found out, but its benefits are diffuse. So a world in which we have to make our own shirts and our own furniture is a world in which the other 350 million Americans who don’t make those things are taxed very heavily. So instead of paying $15 for a shirt, you’re paying $35 for a shirt instead of paying, you know, two and a half dollars for a head of lettuce, you’ve gotta pay $7 for ahead of lettuce. And so that’s a world in which everyone else is impoverished, but in which those costs are much harder to see than the out of work auto worker or out of work furniture manufacturer.

00:39:34 [Speaker Changed] So, so we certainly have problems in, in the United States there’s wealth inequality, there’s income inequality. I think the worst of, of the pandemic inflation is behind us. But we have these real problems with a, which a lot of people are blaming on trade and globalization. What’s wrong with that thesis?

00:40:00 [Speaker Changed] The analogy I like to use is Churchill’s comment about democracy, which is it’s the worst form of government that’s ever been tried except for all the others that have been tried from time to time. I think that’s close to the exact quote. Sure. And so the, the, the alternative to free trade is protectionism. And protectionism as we found out during the thirties, is a disaster in multiple dimensions. What happens when you raise tariffs is what we’re seeing now is in the first place prices go up, seal, you know, auto markers, automakers have to make, pay more for their steel.

00:40:39 You know, people who are making agricultural products and processing food have to pay more for their imported basic inputs. And so domestic prices go up, you get inflation. And we’re already starting to see the expectation of inflation going up. I think the median expectation is now 6.7% in survey data. And once you see the expectation of inflation going up, then inflation goes up. ’cause that’s how inflation is driven. Then you see retaliation, which we’re already seeing in spectacular fashion and you see trade wars. But that is not even the worst cost, cost of protectionism because what happens with, with that is that it inflames international relations. And it was apparent to people in 1945 that one of the causes of the second World War was, was the protectionism of the 1930s. And that gave rise to the new world order that we put in place basically in 1945, you know, with the what came in, what became the World Trade Organization, the IMF and Bretton Woods.

00:41:52 And they did, they said never, never again. This is never going to to happen again. Why did the Japanese attack Pearl Harbor? Well, it’s because we embargoed oil. Alright. And they knew what would happen if we cut off their, their oil supplies. And I, I fear the same thing would happen today. Imagine for example, an inadvertent naval encounter in the Straits of Taiwan between US and Japanese naval vessels. The difference between a peaceful and a non peaceful outcome may very well be the state of mind of the policymakers on both sides whose emotions have been inflamed by the trade ruckus.

00:42:29 [Speaker Changed] Huh, really interesting. So Pax Americana, 80 years of growth and economic success, much of which accrued to the benefit of the US are, are you implying that that is now at risk?

00:42:47 [Speaker Changed] Yes, absolutely. There is a man, very fairly well known economist by the name of Albert Hirschman, who has a fascinating biography. He was Jewish, he was raised in Berlin. Not only was he Jewish, but he was also a socialist. So he fled the Nazi persecution, fought in the French army against the Germans, then wound up in Marsai Spiriting people like Haah RN out of of Marsai into the United, into the United States. And he saw quite clearly that World War II was en large part triggered by the trade frictions of that period. For example, you know, one of the things that inflamed the Germans so much was because they couldn’t pay their way out of the World War I reparations because they couldn’t export

00:43:37 [Speaker Changed] And lords of finance. Li Gu Ahmad’s book goes into great detail about that. Yeah.

00:43:41 [Speaker Changed] And so he wrote about that in 1945 and he says we have to establish a world order in which that doesn’t happen again.

00:43:49 [Speaker Changed] Huh. So here’s the best case scenario and and I wanna talk a little bit about this ’cause splendid exchange and, and Bert of plenty are sort of two sides of the same coin. Best case scenario. This is just a negotiating tactic. We’re gonna cut all these side deals and all this bruhaha, Hey, you took ’em literally, we should have taken ’em seriously. Ha Is there a way out that doesn’t destroy the post World War II order that has a accrued so much wealth to the United States?

00:44:21 [Speaker Changed] It is possible. I don’t think at this point it is probable. I think that so much damage has been done. I don’t think that any, any foreign power is ever going to trust us again. You know, Donald Trump, renegotiates nafta, we get the, the, the U-S-M-C-A

00:44:41 [Speaker Changed] Hi, his new treaty in in Trump one

00:44:44 [Speaker Changed] Time in in Trump won. And then he repudiates that. And you know, let’s say that that a, that a Democrat gets elected into in 2028, let’s assume that you know that, that he not only he or she not only gets the presidency, but also gets a democratically dominated Congress. The other nations of the world are gonna look at us and say, yeah, but we don’t know what, who’s gonna be elected in 2032 or 2036. Right? We can’t trust these people ever again.

00:45:10 [Speaker Changed] That sounds like a worst case scenario.

00:45:12 [Speaker Changed] I think that’s the most, I don’t think that’s the worst case scenario. I can think of worst case scenarios than that, which I’ve just, I described previous to that, right. In terms of geopolitics. But I think that’s the most probable scenario. I don’t think that anyone is ever going to trust the United States again.

00:45:27 [Speaker Changed] So I’m an optimist ’cause I was fortunate to be born when I was where I was into the family. I was, I know that shapes how I see the world. I’m kind of hopeful that the 2026 Congress changes hands, the tariff power is retaken back by Congress, which is within their authority to do. And that whoever gets elected in 28, regardless of which side of the aisle just does a global goodwill tour and kind of rolls back the past four years. Am I being pollyannish about this? Am I, am I too sanguine about the potential to repair the worst damage that you, you’re suggesting? Well,

00:46:11 [Speaker Changed] You and I are engaging in, in a forecasting exercise, which is well beyond computational impasse. Human beings, as Philip Tetlock described, don’t forecast very well, even even the best experts. My judgment, my forecast would be that your scenario is possible but less probable than, than mine. But I wouldn’t be surprised and I would hope that that you’re right. But if you want a worst case scenario, which I think is, is, is probable as yours, the current ructions trashing the, the treasury market, I see rates rising and I see us falling into a, a debt spiral and away we go.

00:46:50 [Speaker Changed] So Ben Hunt of Epsilon Theory wrote a piece a week or two ago called the Car Crash of Pax Americana and lays out that exact case. Nobody wants to buy our treasury. So how do we finance our debt? The dollar, our exorbitant privilege, the dollar as the world’s reserve currency is replaced with a basket of Euro, yen, Juan, things like that. And people just start to realize how good they had it and frittered it away on a very ill-advised policy that the last time we tried it in 1930, Smoot didn’t work out well either. So if that’s the case, why
would I want to own dollar denominated US assets? Isn’t that an argument for Head
for the Hills?

00:47:42 [Speaker Changed] Why Indeed. And that is certainly an argument for
international diversification to invest in countries whose economies are run by
adults.

00:47:51 [Speaker Changed] So once you buy it, the exchange rate no longer matters. If you’re, if you’re purchasing Europe and if you’re purchasing Japan, the, or India or wherever, and there is inflation in the US and there is a decrease in the value of the dollar. It, it doesn’t matter after you’ve made the purchase.

00:48:09 [Speaker Changed] Yeah, there, there, there, there will be damage on a global scale no matter where you invest, but you’ll mitigate the damage by investing abroad. That’s the argument for international diversification. It hasn’t had a lot of fans the past 15 years, but it’s, it’s coming back into fashion.

00:48:24 [Speaker Changed] So yeah, no, you’ve definitely seen this year to date overseas, especially Europe and, and, and even some of the emerging markets start to do much better than they have. What’s fascinating about Splendid exchange is you trace the rise of trade and the benefits of, of a interrelated economy back to the plague, the Black death te tell us how the plague led to changing up trading patterns.

00:48:54 [Speaker Changed] Well, it’s a fairly well established economic historical subject, which is that what the plague did? Is it overvalued labor? A third, a half of the population of Europe disappeared. And so that greatly empowered workers, it drove prosperity. And it also probably, you know, a century, a century and a half later drove the voyages of discovery to the Indies. What were people looking for in the indies? Well they were looking for this really important economic commodity, which was nutmeg, mace, and cloves, which were great luxuries. And it’s what made Portugal wealthy early on and then drove the wealth of the, the Dutch and then finally the, the English.

00:49:35 [Speaker Changed] Huh. That, that’s really interesting. So one of the things you wrote in Explained exchange is trade almost always benefits the nations that engage in it, but only averaged over the entire national economy. There’s always a minority that is hurt by evolving trade trade patterns and they always call for protection. That was very prescient observation. Is that coming true now? If in what you see for the people who are demanding protection from international trade and globalization in the current administration?

00:50:10 [Speaker Changed] Yeah. When trade, when trade opens up, then someone is, is hurt. If you are making furniture in the United States and people in China can make it more cheaply, then, then you can, then you’re going to be hurt as a furniture maker. On the other hand, if you’re a consumer of furniture and there are, you know, thousands and thousands times more consumers of furniture than there are makers furniture, then you benefit greatly from that. But trade always produces losers and winners. And that was part of the fun of writing Splendid exchange was identifying who the losers were three and 400 years ago and 200 years ago and 100 years ago, 400 years ago, the big losers with trade were the people who grew sugar on the island of Madeira, which was a sugar producing island from about the 15th century or actually the 14th century on.

00:51:04 And they made a lot of money until people started growing sugar in the Caribbean and in Brazil and made and sugar producers got clobbered and they demand and get protection. Yes, they did because they were, they were losers in the system and, and in the the 19th century, the big losers and they, they drove a protectionist you still see today were European farmers and was all the fault of Henry Bessemer who produces, learns how to produce or develops a process for, for producing high quality steel, which goes into steel rails, which enables the grain exporters of the American Midwest and of Argentina and of the Ukraine to export vast quantities of cheap grain, which bankrupted European farmers, huh. Who demanded and got protection and they, they have protection even to this day because of that.

00:51:55 [Speaker Changed] And then let’s talk about the birth of Plenty. What is the relationship of trade to all the abundance that we seem to be enjoying or at least up until recently?

00:52:06 [Speaker Changed] Well, yeah, it’s the same basic thing. It’s the ability to purchase things more cheaply than would be available to be available to you from, from domestic producers. It’s that, it’s that simple. The birth of Plenty was really, really though about the four basic preconditions for strong economic growth, which are property rights and capital markets and scientific rationalism and modern transport and communications systems. And so it’s not until you see those four things come together that you see the sort of modern economic growth that’s really only been present for the past 200 years. It really wasn’t until relatively early in the 19th century that this idea that the economy grew per capita GDP grew at one or 2% per year became a reality before 1800 per capita HDP growth was zero.

00:52:57 [Speaker Changed] Wow. That that’s amazing. So before we get up to our speed round, let’s, let’s talk about your next book. What are you, what are you writing now? What are you working on?

00:53:06 [Speaker Changed] I’m still working on it and whether or not I get a publisher for it is, is open to question. I’m, I’m interested in two basic subjects. One is the radius of trust and societal radius of trust that feeds into the strength of institution’s, rule of law, property rights. Why did modern prosperity of, of or prosperity of the modern sort arise in northern Europe and England and, and in Scandinavia and in Germany? Well, it’s because those societies have high radiuses of trust. You tend to trust strangers and the origins of that are just extremely, extremely interesting having to do with prohibitions on cousin marriage. It’s way too complicated to get into. Then the other subject that I’d love to write about is something that I call the paradox of religion, which is that it is very well established that religiosity is beneficial to the individual. People who are religious live longer, they are healthier psychologically, they have better social connections, they’re healthier and happier in every way you’d want to measure.

00:54:13 On the other hand, when you look at the national level, religiosity is inversely correlated with the health of a society. So, you know, obviously the most religious places on earth, Somalia, the Indian subcontinent, you know, Sub-Saharan Africa are also the poorest nations on earth. The richest nations on earth are the ones that are the least religious. What I like to talk about is what I call the Somalia Sweden scale of religiosity. And there’s a concept in economics called the paradox of thrift, which we’re all familiar with. Sure. Which is thrift is good for the individual, it’s bad for the society. And what you see with religion is that it’s the same, the same way religion is good for the individual, but religion is bad for the society overall, for obvious reasons. You get religious conflict. Alright,

00:55:04 [Speaker Changed] Well, well let, let’s break that down. My savings, my thrift is your lost sales. So that’s pretty easy to intuit. Why would my improved psychology and happiness and what have you as, as a religious person end up making the whole country more poor, less wealthy if everybody’s religious?

00:55:27 [Speaker Changed] Because, because it accentuates religious difference, religious and personal differences, if you are deeply religious, you tend to be more distrustful of people of different religions. So, so the societal radius of trust is highest in the least religious societies because there’s less reason for personal conflict.

00:55:47 [Speaker Changed] And, and tell us about what is this radius of trust you keep referring to? Give us a little flesh that out if you would.

00:55:56 [Speaker Changed] Well, the best example I can think of, sort of the most pungent example is what Jared Diamond talks about in his field work in New Guinea, which is that when two new Guinea highlanders from different valleys meet, the first thing they do is they try and figure out how they’re related. Okay, do you know this person, you know that person, this person knew your voice.

00:56:18 [Speaker Changed] We call that Jewish geography

00:56:21 [Speaker Changed] Judah. Yes. And so you, you figure that out and the first person who figures out, oh my god, this per this person on the other side of me doesn’t know anything about me, turns around and runs like hell because he knows if the other person figures that out, he’s gonna try and kill him. Okay. Huh. So this is a society where, where people are so mistrustful of people from different tribes that murder is often the result. Wow. Alright. Now in western societies you get at it by what’s called the trust question, which is, and it’s a very, very, very common question in sociological surveys, which is do you generally believe that other people can be trusted or do you endorse the statement that you can’t be too careful about who you trust? And you can measure societal radius of trust that way. And a society in which people say yes, most people can be trusted. And very few people say you can’t be too trusting of people. Those tend to be much wealthier places. Okay. Those are the places where you leave your wallet on the sidewalk by mistake and it gets returned to you.

00:57:21 [Speaker Changed] Sure. Japan is notorious for, for that sort of thing. Exactly. So let me ask you a, a a, an odd question. Can both of those things be true at once? Can you, hey, we’re social primates, this is how we evolved and, and adapted and so we wanna cooperate, but maybe we need to be a little less gullible about people selling us crappy financial products. So are those two things compatible?

00:57:48 [Speaker Changed] Yeah, I mean there, there certainly are exceptions. No matter how trusting you are, you know, you, you, you have to be very suspicious of the people who calls you from a non-identified phone number.

00:58:01 [Speaker Changed] Really, really interesting.

00:58:03 [Speaker Changed] Even, even if you’re a trusting mid westerner from Peoria, you still have to have your guard up.

00:58:08 [Speaker Changed] So I only have you for a short period of time and you’ve done the favorite question so many times, I feel like they’re redundant. So rather than go through all of those, I just want to ask you, tell us what you’re reading now, what are some of your, your favorite books and, and what’s keeping you occupied right here and now?

00:58:26 [Speaker Changed] Well, the person I think who I’ve read more of in the past year than anyone else is a man by the name of Robin. Robin Dunbar, who is an evolutionary psychologist and an evolutionary biologist at, at Oxford. And what he did was he figured out that the size of primates, social groups was directly related to the size of basically the size of their brains, the size of their neocortex.

00:58:54 [Speaker Changed] Meaning the more the, the larger your evolutionary brain has developed, the bigger a circle of friends you could keep clear in your, your head. We’re talking primates up to and including humans. Is that right?

00:59:07 [Speaker Changed] Well, yeah. Up to and including humans now, Dunbar’s number for human beings who have the largest neocortex is the largest brain sizes, if you will, is about 150. And so you and I can keep about 150 people straight and be able to read them and be able to interact with them and have a good social and trusting social relationship with them. And that’s the natural size of the human band. So, for example, when you look at church congregations, when a church congregation gets to be beyond 150, say towards 200, towards 200 or 250 people, it splits because the group can’t cohere. It can’t keep itself, it can’t keep itself together. What is the, the basic military unit that you see around the world in all militaries? Well, it’s the company. Okay. That’s 120, 140 soldiers. That’s Dunbar’s number. And chimpanzees have a Dunbar’s number ’cause they have smaller brains.

01:00:05 So about 50, that’s the size of a chimpanzee tribe or a chimpanzee clan. Lems have very small brains. You can’t keep more than two lems together. Really? Yeah. And so Dunbar has immersed himself of the world of how we keep our social interactions straight, how we juggle them all, and how we’re able to do it. And it turns out, for example, that there are some people who have great emotional intelligence, who can, who have probably have Dunbar’s number of 200 or 250 or 300, that was probably Bill Clinton, you know, bill Clinton. Right. Had this ability to read people when what was said of Bill Clinton that, you know, when you were talking with him, it wasn’t just he was talk you, he was talking only to you, you were the only person in the room. Right. And that’s a person with a high Dunbar’s number, also with a very high, with a very large size default mode network, which we talked about earlier, which is the part of your brain that maintains your social intelligence. So Dunbar has a series of books out, one is called Friends, which I can’t recommend highly enough. And then the other is called The Evolution of Religion, which has to do with, with religious groups and how religious groups cohere and how it has to do with his, with his number. Both absolute, both books are just complete and total brain candy feasts. Really?

01:01:28 [Speaker Changed] Yeah. All right. I’m gonna put those on my list for sure. 01:01:31 [Speaker Changed] And then, and then, and then of course, the person who I, you know, the other two people who I read, read repeatedly over and over again are Joe Henrik, who’s the head of Theoretical biology at Harvard. He’s the guy who wrote the weird book, you know, W-E-I-R-D. Oh, sure. WI, yeah. W-E-I-R-D-A Western Educated, industrialized, rich, and Democratic. And it turns out that most human societies are not weird. Most human societies are traditional societies and that we in Western societies are the weird ones. Huh, fascinating. And, and he’s also the one who’s written about how Radius of Trust evolved, you know, through the prohibitions against Cousin marriage. It’s the Henrick hypothesis, which is a, just a fascinating hypothesis. So those are the kinds of people I enjoy reading. Huh. 01:02:20 [Speaker Changed] Really, really

01:02:21 [Speaker Changed] Interesting. Oh, and then, and then Fiction. Nick Haraway 01:02:25 [Speaker Changed] Don’t know the name.

01:02:26 [Speaker Changed] He’s the pseudonym of, of Jean Le Re Oh, okay. Jean Le Re who of course, is also a pseudonym, and he’s taken up the Smiley series and he, it’s hard to, Ima, you don’t wanna read it because who wants to read a book by the son of a great novelist? He’s better than his father.

01:02:46 [Speaker Changed] No kidding. Yeah. Wow.

01:02:47 [Speaker Changed] That’s amazing. He wrote a book calls Carla’s Choice, which is, you won’t be able to put down

01:02:52 [Speaker Changed] Carla’s Choice.

01:02:53 [Speaker Changed] Yeah. K. If you know if you’re a Smiley fan, you know who Carla is? K-A-R-L-A.

01:02:57 [Speaker Changed] All right. I’m heading that

01:02:58 [Speaker Changed] To Russian. A Russian spy,

01:02:59 [Speaker Changed] Huh? Sounds like fun. Bill, thank you for being so generous with your time. We have been speaking to Bill Bernstein, author of so many fascinating books, the Intelligent Investor, four Pul, pillars of Investor, on and on. His most recent book is on the Delusions of Crowds. If you enjoy this conversation, well be sure and check out any of the previous 500 or so we’ve done over the past 10 years. You can find those at Bloomberg, iTunes, Spotify, YouTube. Be sure and check out my new book, how Not to Invest the Ideas, numbers, and Behaviors that destroy wealth and how to avoid them. I would be remiss if I did not thank the crack team that puts these conversations together each week. John Wasserman is my audio engineer, Anna Lucas. My producer Sean Russo is my head of research. I’m Barry Riol. You are listening to Masters in Business on Bloomberg Radio.

 

~~~

 

 

 

 

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10 Monday AM Reads

My back-to-work morning train WFH reads:

Making Sense of Recession Probabilities. Preliminary estimate of gross domestic product for Q1 2025,showed GDP declined 0.3%. Even prior to this, Google web searches of the term “recession” hit peak popularity. News articles mentioning recession often cited market analysts’ “probability of recession.” How do economists and Wall Street analysts generate these so-called recession probabilities, and what do they mean? (Federal Reserve Bank of St. Louis)

How Attractive Is Private Equity? How good are your manager selection skills? (Morningstar) see also Is private equity becoming a money trap? Lack of exits for deals struck by managers in frothy times is straining the business model of the asset class. (Financial Times)

Hollywood Has Left L.A.For years, studios found it cheaper to shoot elsewhere. Post-industry-collapse, elsewhere is the only place they’ll shoot. (Vulture)

Trump Ripping Up the Free Trade Playbook Comes With $1 Trillion Cost: The ominous trajectory of the US president’s tariff overhaul looms over the G-7 gathering. (Bloomberg) see also Where’s the Inflation From Tariffs? Just Wait, Economists Say. Are predictions for a jump in consumer prices too early, or just wrong? (New York Times)

How Mossad covertly prepared Israel’s attack from deep inside Iran: The targeting of leaders and sensitive sites relied on activating intelligence teams, pre-positioned weapons and other capabilities that had long lain dormant. (Washington Post)

If You Can ‘Like’ Everything, Do You Value Anything? A new history of the “like” button raises questions about what it means to interact effortlessly with others. (Bloomberg)

18 Things You Didn’t Know Your iPhone Could Do: No matter how long you’ve used an iPhone, there are always new (or new-to-you) features to discover. And stumbling upon a time-saving trick after so many years is, quite frankly, a delight. (New York Times).

Trump administration races to fix a big mistake: DOGE fired too many people. Across the government, officials are rehiring federal workers who were forced out or encouraged to resign. (Washington Post) see also The mainstream media has enabled Trump’s war on universities: For the past decade, the US press has fueled a moral panic over leftists on campus while failing to report on the right’s assault. (The Guardian)

Troops and Marines deeply troubled by LA deployment: ‘Morale is not great’ Several service members told advocacy groups they felt like pawns in a political game and assignment was unnecessary. (The Guardian)

Good vibrations When pop music went supernova.  About the pop music revolution that took place over a 14-month period in 1965-66. It’s a sort of follow-up to an earlier post I did on Renaissance painting. I can already anticipate some of the objections; so let me address them before getting into the meat of the post. (The Pursuit of Happiness)

Be sure to check out our Masters in Business this week with William J. Bernstein, Ph.D., M.D. He is a retired neurologist, principal in the money management firm Efficient Frontier Advisors, and author of several best-selling books on finance and history. He was the winner of the 2017 James R. Vertin Award from CFA Institute. His latest book is The Delusions Of Crowds: Why People Go Mad in Groups.

 

Trade Between China and the US Collapsing

Source: Apollo

 

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911 EV Update: 10 Months In

 

 

I brought the electric 9/11 to the Locust Valley Cars & Coffee last week. It’s not overstating it to say she was the star of the show (see photo above). I stayed about 2 hours (until it began to rain) and answered endless questions about the conversion process, drive experience, etc. It reminded me it’s been a while since I’ve done an update, so here are some thoughts for those who are interested.

The car arrived last July, but I didn’t start driving it until the end of August (due to book-writing duty and travel). I’ve since spent a considerable amount of time behind the wheel.

It has been a delight, along with some minor hiccups.

I did have more work to do: I had a local Porsche restorer add some screens ahead of the dual battery cooling fans to keep road debris, gravel, and leaves out. They also figured out the issue with the “Sport” mode, which unlocked another 100 horsepower. It now goes Wheeeee! really quickly.

We also tweaked the new suspension, which was not sitting quite right, and that improved the ride and eliminated any squeaks. Some of the bolts that hold the motor/battery in place were shorter than ideal, and so we replaced those with longer, galvanized versions. The only items waiting to be fixed from the original conversion are the heat and AC, which aren’t running quite right.

But the drivetrain continues to impress.

It’s fun pulling up next to a new Porsche 911 GT3, and getting the “Hey old man, thumbs up” from the young turk driving what is essentially a track car. The light turns green, and my only wish is I had photos of the faces agape in wonder. The license plate gives the secret away, but you can’t see them when I slide up next to you at a light, and your flat-6, twin turbo, burble drowns out my silent drivetrain.

It’s stupid fun.

The conversion added lots of “go” but no “stop.” After the heat and AC, my next steps are the brakes and tires. Early 1990s Carreras shared the same suspension set-up as my ‘87, but received upgraded brakes. The hope is these can be retrofitted to my 1987. I look forward to the larger discs and 4 caliber (versus 2) for added stopping power of the 90s cars.

Once the brakes are done, the weakest link in the chain will be the tires. I am thinking of replacing the stock all-season Pirellis with stickier Yokohamas.

But that’s pretty much it. The car has been a blast to drive; I get thumbs up from other 911s or anybody who plays with me on the road. Even the police have given me a thumbs up.

It’s been a fun project. I can’t wait to figure out what the next one is going to be. (more photos after the jump)

 

 

More photos…

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10 Sunday Reads

My Sunday morning look at incompetency, corruption and policy failures:

Moody’s Sounds Alarm on Private Funds for Individuals: Chasing retail money could pose risks to investors, private funds and financial system, Moody’s says. (Wall Street Journal)

Bitcoin Goes All In on MAGA, Shedding Its Antigovernment Slant: Despite wins under Trump, some crypto factions are wary of politicizing industry; Las Vegas extravaganza becomes ‘a right-wing rally’. (Wall Street Journal) see also What World Does Bitcoin Want To Build For Itself? This year’s Bitcoin Conference takes place amid a boom, the same month the price of a single coin stabilized above $100,000 for the first time. More than 35,000 people have descended on Las Vegas in the final week of May for the conference: bitcoin miners, bitcoin dealers, several retired athletes, three U.S. senators, two Trump children, one U.S. vice president, people who describe themselves as “content creators,” people who describe themselves as “founders,” venture capitalists, ex-IDF bodyguards, tax-dodging experts, crypto heretics, evangelists… (Defector)

Lawmakers Traded Stocks Heavily as Trump Rolled Out ‘Liberation Day’ Tariffs Buying and selling of stocks spur new push to further restrict lawmakers’ market activities. (Wall Street Journal)

Senators Demand Meta Answer For Facebook AI Chatbots Posing as Licensed Therapists: Samantha Cole Samantha Cole: Following 404 Media’s investigation into Meta’s AI Studio chatbots that pose as therapists and provided license numbers and credentials, four senators urged Meta to limit “blatant deception” from its chatbots. (404 Media)

Trump’s $12 Billion Tourism Wipeout: Four months into the president’s second term, his policies are upending tourism worldwide. Nine charts show the toll on global travel. (Bloomberg)

How the Farm Industry Spied on Animal Rights Activists and Pushed the FBI to Treat Them as Bioterrorists: For years, a powerful ‘Big Ag’ trade group served up information on activists to the FBI. Records reveal a decade-long effort to see the animal rights movement labeled a “bioterrorism” threat. (Wired)

Airlines Don’t Want You to Know They Sold Your Flight Data to DHS: A contract obtained by 404 Media shows that an airline-owned data broker forbids the feds from revealing it sold them detailed passenger data. (404 Media) see also In 23andMe case, a fight brews over who can sell your genetic code: More than two dozen states seek a ruling in the 23andMe bankruptcy case that customers own the rights to their DNA. (Washington Post)

The Silence of the Generals: As the President crossed a dangerous line at Fort Bragg, the brass failed to speak out in the Army’s defense. (The Atlantic)

Collections: Nitpicking Gladiator’s Iconic Opening Battle, Part I. Arguably the most famous and recognizable Roman battle sequence in film: the iconic opening battle from Gladiator (2000).1 Despite being a relatively short sequence (about ten minutes), there’s actually enough to talk about here that we’re going to split it over two weeks, talking about the setup – the battlefield, army composition, equipment and battle plan – this week and then the actual conduct of the battle next week. (A Collection of Unmitigated Pedantry)

Brian Wilson Found a Sound Only He Could Hear: The Beach Boys bandleader suffered for his art and left an incomparable musical legacy. (The Ringer)

Be sure to check out our Masters in Business this week with William J. Bernstein, Ph.D., M.D. He is a retired neurologist, principal in the money management firm Efficient Frontier Advisors, and author of several best-selling books on finance and history. He was the winner of the 2017 James R. Vertin Award from CFA Institute. His latest book is The Delusions Of Crowds: Why People Go Mad in Groups.

 

Lawmakers Traded Stocks Heavily as Trump Rolled Out ‘Liberation Day’

Source: Wall Street Journal

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10 Weekend Reads

The weekend is here! Pour yourself a mug of Colombia Tolima Los Brasiles Peaberry Organic coffee, grab a seat outside, and get ready for our longer-form weekend reads:

The Amusement Park for Engineers: An exclusive peek behind the curtain of Anduril’s product engineering machine. (Colossus Review)

The Pentagon Disinformation That Fueled America’s UFO Mythology: U.S. military fabricated evidence of alien technology and allowed rumors to fester to cover up real secret-weapons programs. (Wall Street Journal)

China’s Chokehold on This Obscure Mineral Threatens the West’s Militaries: China produces the entire world’s supply of samarium, a rare earth metal that the United States and its allies need to rebuild inventories of fighter jets, missiles and other hardware. (New York Times)

A High IQ Makes You an Outsider, Not a Genius: Acing an intelligence test only counts for so much. (The Atlantic)

The Two Achilles Heels of Complex Systems: Tight coupling and limits to human comprehension. (The Honest Sorceror)

The psychology of time perception: Graduations, reunions, and why time slows down and speed up as we age. (Maria Konnikova)

• ‘They tell you every minor inconvenience’: US bartenders on which generation has the worst behavior: Gen Z patrons have stopped opening bar tabs and can’t order quickly, but older customers’ etiquette isn’t perfect either (The Guardian)

Why Everything in the Universe Turns More Complex: A new suggestion that complexity increases over time, not just in living organisms but in the nonliving world, promises to rewrite notions of time and evolution. (Quanta Magazine)

What it takes to get a Trump pardon: Loyalty, connections or the pardon czar: President Donald Trump’s revamped clemency process has often disregarded the Justice Department’s guidelines. (Washington Post)

A Candid Conversation with Seth MacFarlane: The man behind Family Guy, American Dad, and Ted opens up about his new album of Sinatra songs (Lush Life, his eighth LP), why the ’90s were a dead zone for comedic films, and what triggers his anxiety. (Esquire)

Be sure to check out our Masters in Business this week with William J. Bernstein, Ph.D., M.D. He is a retired neurologist, principal in the money management firm Efficient Frontier Advisors, and author of several best-selling books on finance and history. He was the winner of the 2017 James R. Vertin Award from CFA Institute. His latest book is The Delusions Of Crowds: Why People Go Mad in Groups.

 

Netflix dominates with 12 of the top 20 most-viewed shows, including the highest with 27.1 million viewers

Source: Paul Kedrosky

 

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MiB: Bill Bernstein on Navigating Uncertainty



 

 

This week, I speak with Bill Bernstein, neurologist, investor, author and co-founder of Efficient Frontier Advisors about his unique career path from science to finance and how he uses lessons learned in neurology and applies them to investing. Bill also shares his thoughts on the current economic and political environment and his thoughts on how to navigate uncertainty in markets.

A list of his favorite books is here; A transcript of our conversation is available here Tuesday.

You can stream and download our full conversation, including any podcast extras, on Apple Podcasts, SpotifyYouTube, and Bloomberg. All of our earlier podcasts on your favorite pod hosts can be found here.

Be sure to check out our Masters in Business next week with Steve Laipply, Global Co-Head of Bond ETFs at BlackRock. Previously, he was Head of U.S. iShares Fixed Income Strategy and a member of BlackRock’s Systematic Fixed Income Product Strategy Team.

 

 

Favorite Books

 

 

 

 

Books Barry Mentioned

 

 

 

 

 

 

 

Published Books

 

 

 

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10 Friday AM Reads

My end-of-week morning train WFH reads:

Trump Has No China Trade Strategy: Washington and Beijing stage a tactical retreat that shows China’s leverage. (Wall Street Journal)

Tax-Slashing ETF Trailblazer Preps for a Fresh $5 Billion Haul: ETF Architect has backlog of ETF conversions to do this year; Deals are ‘no-brainer’ for clients, despite added cost: (Bloomberg) see also BlackRock, Goldman Scale Up Tax Trades in $3 Trillion SMA Boom: BlackRock Inc., Goldman Sachs Group Inc. and Morgan Stanley are among firms scaling up a strategy known as tax-loss harvesting, typically offered through customized portfolios called separately managed accounts. (Bloomberg)

YouTube, at 20, Has Hosted 20 Billion Videos and Launched Superstars. It Wants More—Including Some Prestige: Inside the platform that gave us Hot Ones, Michelle Khare, Chicken Shop Date, and Good Mythical Morning—not to mention Justin Bieber and MrBeast—as it embraces bingeability and more. (Vanity Fair)

Yale Is Rushing to Sell Billions in Private Equity Investments: The university is selling multiple stakes in private equity funds as the industry struggles and President Trump targets Ivy League institutions. (New York Times)

Global Banks Scramble to Hire Top Talent in Booming Japan: Japan’s booming financial market has sparked a fierce talent war, with banks resorting to extreme measures to recruit and retain staff, even holding parties for former employees to lure them back. In one of the world’s tightest labor markets, recruiters are cornering applicants in rooms for hours and wooing them with parties. (Bloomberg)

Social Media Can Be an Important Tool for Financial Advisors, if Done Right: LinkedIn, X, Facebook, and other platforms are changing the business of wealth management, especially for younger advisors. (Barron’s)

News Sites Are Getting Crushed by Google’s New AI Tools: Chatbots are replacing Google’s traditional search, devastating traffic for some publishers. (Wall Street Journal)

How to Strengthen Your Happiness Muscle: Psychologists call it reward sensitivity. And simple steps can help you boost your drive to seek out positive emotions and enjoy life. (New York Times)

We’re secretly winning the war on cancer: The quiet revolutions that have prevented millions of cancer deaths. (Vox)

Sly Stone and the Sound of an America That Couldn’t Last: The influential musician, who died on Monday at 82, forged harmony — musical and otherwise — that he wasn’t able to hold together on his own. (New York Times)

Be sure to check out our Masters in Business this week with William J. Bernstein, Ph.D., M.D. He is a retired neurologist, principal in the money management firm Efficient Frontier Advisors, and author of several best-selling books on finance and history. He was the winner of the 2017 James R. Vertin Award from CFA Institute. His latest book is The Delusions Of Crowds: Why People Go Mad in Groups.

 

Uncertainty Is High for Businesses

Source: Apollo

 

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Transcript: Bryon Lake, Goldman Sachs Asset Management’s Chief Transformation Officer



 

 

The transcript from this week’s, MiB: Bryon Lake, Goldman Sachs Asset Management’s Chief Transformation Officer, is below.

You can stream and download our full conversation, including any podcast extras, on Apple Podcasts, SpotifyYouTube, and Bloomberg. All of our earlier podcasts on your favorite pod hosts can be found here.

~~~

This is Masters in Business with Barry Ritholtz on Bloomberg Radio.

Barry Ritholtz: This week on the podcast, I have another extra special guest. Brian Lake is Chief transformational Officer at Goldman Sachs Asset Management. He got a start at PowerShares in the ETF industry early and really has spent most of his career at the vanguard of disruption. First at PowerShares. They’re eventually bought by Invesco. He rises to become head of International ETFs with them, and for a couple years was based out of London, then comes back to New York, and gets tagged to run ETFs for JP Morgan Asset Management. He just as one of these people that has, through a combination of luck and smarts, has been in the right place at the right time and has very much observed what it takes to satisfy clients, to reach a, a particular outcome, and to use the latest, greatest technology, whether it cannibalizes your prior business or not, to help achieve those outcomes. I found this conversation to be fascinating, and if you want to have some insight into what’s going on at Goldman Sachs $3 trillion asset Management business, you’ll find this conversation to be fascinating. With no further ado, my discussion with Goldman Sachs, asset managements Bryon Lake.

Bryon Lake: Barry, it’s a pleasure to be here. Thanks for having me. 00:01:40 [Speaker Changed] So I saw in, in one of the news outlets you get hired with this completely wacky title, like, like our, our mutual friends, Dave Tic was, was a chief futurist. So we’ll get to the title in a bit, but I wanna start with a little bit of your background that led you to the CTO position, starting with bachelor’s from Taylor University, international Business Economics and Finance. What was the original career plan?

00:02:12 [Speaker Changed] Yeah, no, you, you know, I think I had read a Warren Buffett book early on, so I loved investing, I liked watching stocks and, you know, I’d read the Wall Street Journal that was always around in the home, and so I was able to, to, to really look into that. But I didn’t realize that the entire asset management industry existed in the way, in the way that it did. I think it’s one of those that, because the asset management industry often is working with financial advisors or other institutions, it’s not as consumer of a business. Whereas financial advisors obviously work with individuals. And so I didn’t know the asset management industry existed in the way that it did, so I didn’t know that. But, you know, growing up, my parents were intentional about exposing us to interna, you know, traveling internationally. We were fortunate enough to, to, to do some trips throughout Europe and had just always been amazed by, you know, the different cultures and the different things that go into to that. And so, as we’ll get into, I’m sure that that did end up playing out in my career. I think to be international business at Taylor, you just had to take a language, which of course I took, you know, eight years of Spanish and I can speak maybe 15 words, but that, you know, that’s, that’s how we kind of ended up with that one.

00:03:18 [Speaker Changed] So you start your career after college as an office manager at Fifth Third Bank office manager. What, what, what

00:03:26 [Speaker Changed] Branch bank? Like

00:03:27 [Speaker Changed] A branch. You literally locking up the bank.

00:03:28 [Speaker Changed] It was in a branch. So, so, so now there’s some, some history there. My, my dad worked at Comerica Bank in Detroit com, Comerica Park, the, you know, the, the Tigers Field is named after Comerica. It’s one of the largest banks in, in the, in the country. And, and, you know, some of the formidable years, I remember, you know, spending time, you know, the quality time I would spend with my dad, we’d be going to sporting events, right? And, you know, sometimes he’d bring somebody from work and I’d just sit in the back, back of the car and listen to them talk shop and, you know, those things were just kind of, even if I didn’t understand what was, what they were talking about, the cadence and the perspective, the professional kind of interactions that they were having just kind of always, always fascinated me.

00:04:02 So my dad was at, as a, was at Comerica Bank. I got a job at Fifth Third Bank as literally a branch manager. And what I distinctly remember from that time is you’d get there at about seven 30 in the morning and you’d pull all the deposits that came from, you know, the, the, the previous nights. And there was a bunch of restaurants in the area. And I would hand count 300, 400, $500,000 worth of bills cash. This was a little while ago now. And, and you’d strap it up and then you’d stack, and then you’d have to like, how, how big a pile of money, I mean, oh, and we’re talking like a,

00:04:33 [Speaker Changed] A full duffle

00:04:33 [Speaker Changed] Bag, two tumi next to each other, right? Like two major suitcases that that go into, that’s $400,000 something, something like that. Because this is from a restaurant, you got small bills and all this sort of stuff. And as, and, and, and as interesting as that was, I was like, this is not the forever thing. And then at the end of the day, you’re helping, you know, the tellers balance out there, drawers and all this sort of stuff. And I was like, this is, this is not the finance that I was, that I was really picturing. And so that didn’t last forever, but I do, that was exactly where it started at a fifth third, at a fifth, third branch in Livonia, Michigan. Not, not far from where I grew

00:05:02 [Speaker Changed] Up. How did you find your way to Invesco?

00:05:04 [Speaker Changed] So I went to Taylor University, as we talked about, that’s in the, the middle of Indiana. It’s called Upland Indiana. It’s the highest point above sea level between Fort Wayne and Indianapolis. It’s 10 feet above sea level. This is corn. This is corn, this is cornfield. Well, you must have

00:05:17 [Speaker Changed] A great view from

00:05:17 [Speaker Changed] Upland. You can see it all, you can see as far as the eye can, can see of rows of corn. And, and, but they had a great finance program. And, and, and like I say, the, the culture at that university, which I’m still very connected with, you know, raised some really interesting people. And so I, I graduate from there. I go back home to, to Plymouth, Michigan, just outside Detroit. And I’m living there, kinda the post-college thing. This is when I’m working at Fifth Third. But there was a girl that I had met at Taylor University who lived in Chicago. And so I really wanted to find my way over to Chicago. So I find I find my way over to Chicago and I get introduced to a gentleman by the name of Bruce Bond. And, and you probably know Bruce, but you know, for people listening, Bruce founded PowerShares originally, which was a, which was a startup ETF business.

00:05:59 He now runs Innovator, which is another ETF business. And, and, and this was, you know, over 20 years ago, the entire ETF industry was less than a hundred billion dollars. And, and, and I was interviewing with, with Bruce, and he just so happened to be a Taylor grad as well. And another one of my mentors is in the room, Ben Fulton, who also has been a very successful entrepreneur and was early on at, at, at PowerShares. And I, I distinctly remember I was, I was interviewing and I was, I was telling Bruce, oh, I think ETFs could, you know, really change the investment landscape. And this is really interesting. I was just parroting this article, and at the time the article started with Startup Power shares next to the petting zoo in Wheaton, Illinois. So it doesn’t exactly scream high finance, right? And so I’m interviewing with Bruce and Oh, why do you wanna be here? Oh, I’m really excited about this. And Ben interrupts, he says, who’s the girl? And I said, well, her name’s Casey and I really like her. And so now Casey and I are married four kids later, we got a dog as well. But that was how I got to Power Shares. And so this was, that was oh five. That’s oh five. Yep. And, and so like I said, the ETF industry is a hundred billion dollars now, as you know, it’s $15 trillion

00:07:02 [Speaker Changed] And half of that spy right at the time.

00:07:04 [Speaker Changed] And half of that, half of that spy, and it’s an, it’s an amazing kind of story. The idea behind Power Shares was they were going to be the non-market cap weighted ETF provider, right? So what we now call smart beta, what we now call thematic, what we now call, you know, some of these other things that, you know, d different exposures that nobody was really thinking about at the time. PowerShares was really the innovator in launching many of those. And so I had the really good fortune of sitting in a very small group. So I was a 12th employee at PowerShares. I had a very, you know, I was very fortunate to sit with these people as they were building this business. The industry was going from, you know, like I said, the whole industry was about a hundred billion. To your point, spy was, spy was kind of 50. I’d probably had 10,000 conversations about ETFs within the first three years of my career between the phone and then covering, you know, a territory and working with, with financial advisors, which was a, which was such an edge as, you know, you learn so much just having these conversations repetitively over and over again, right. And, and so that was kind of how I got to Chicago.

00:08:02 [Speaker Changed] So, so Invesco becomes a significant player Yeah. In ETFs by acquiring Power Shares the very next year. Yeah. So you’re there for a year, suddenly you’re acquired. What’s your new role like at Invesco?

00:08:15 [Speaker Changed] Well, this is, I’m, you know, this is a really interesting time for me. And so, you know, and I, I know you like to, to, to ask your guests what books they like to read. I’m gonna, I’m gonna share a book early on. We’ll say that. Okay. I got, I got multiple books for you today, Barry. But the book that it, that I, that I like to read is, there’s a, a book called Innovator’s Dilemma by Clayton Christensen. Oh, of course. Clayton Christensen. Right? And so think about what’s happening now. So you have a large asset manager in Invesco, which was Growth Shop of the nineties. A you know, hundreds of billions of dollar asset manager acquiring this. At the time, I think PowerShares was $6 billion ETF, fast grow, new technology, changing the game on what we’re doing.

00:08:54 [Speaker Changed] Very disruptive,

00:08:55 [Speaker Changed] Very disruptive. But as you know, in the Innovator’s dilemma, the legacy incumbent technology really tries to protect what they’re doing while the up and comer is trying to disrupt what’s happening. And so Invesco acquires the power shares business. They’re gonna, they’re gonna expand their offerings from traditional mutual funds to now include exchange traded funds. That’s 00:09:15 [Speaker Changed] Pretty, pretty forward looking at a time where there was a lot of skepticism. I remember the early days where you and I first met Yes. At some ETF conferences, and you’re just genuinely shocked at how much skepticism and Yeah, yeah. The kids are playing with this newfangled ETF thingy. Yeah.

00:09:33 [Speaker Changed] Which is, which is how so many of the new technologies come, come about, right? Yeah. But what’s in, so Invesco acquires it very astute on their part. But, but what was amazing for me is I had this unique opportunity. I was the first person that they put on the plane from Wheaton, Illinois down to Houston, Texas, or Atlanta, which is where Invesco had offices. And I was the one training them on ETFs. And so we were having this interesting conversation. The light bulb went off for me. I was like, holy smokes. I could see both perspectives. These were, these were incredibly successful asset management, financial service individuals that were trying to digest and understand, which now in hindsight looked so obvious,
but at the time, to your point, looked like, I don’t know if this thing’s really gonna happen. And so that was a really, a really formative time for me.

00:10:13 [Speaker Changed] And, and you know, when you think about certain companies that have been really successful, they’re the ones who have, and, and for over long periods of time, they’ve figured out innovator’s dilemma, they’re willing to disrupt themselves. I’m thinking about, you know, the original iPod was a huge winner for Apple. Totally. And they just kept making it faster, cheaper, smaller, with more capacity. And you could just hear someone saying, guys, we’re selling a ton of these with a gig capacity at $500, you now want to introduce three gig capacity at $200, you’re gonna kill our old sales. Didn’t matter better we do it than someone else. Right.

00:10:51 [Speaker Changed] That’s, that’s exactly right. You know, one of the quotes that we’d throw around a lot at that point is, is that if you didn’t like change, you were gonna, like, I rece even less. Right? And, and, and if you think about that, that was what was gonna happen, this innovation and this, this whole story is about innovation and continuing to look for new ideas. And, you know, as you think about how product gets developed, as you think about how distribution happens, these are all things that in inform all of those, all of those things. But yeah, that was, that was an amazing time That then evolved into, hey, we’ve, we’ve got investors from Asia, from Europe, from South America, that are buying our ETFs listed on the New York Stock Exchange, because by the way, it’s a security. And so all these firms that had trading lines open in New York, were happy to buy an ETF off the exchange in that way. Hey, Brian, would you mind getting on a plane and going and talking to some of these people and figure out what’s going on in, in, in these areas? So, so 00:11:38 [Speaker Changed] You go to Europe in the Middle East, you go to Asia eventually after 12 years of work at Invesco PowerShares, you are running EAFE. Yeah. In terms of ETFs. Tell us about that experience.

00:11:51 [Speaker Changed] That was an amazing thing. I had been doing this global business development, and so you, you know, combine a couple of things that we’ve talked about here. So I, I had had, you know, tens of thousands of conversations around ETFs. I had been given the fortunate opportunity to talk to incumbent asset managers and how they then are digesting ETFs in their portfolios and how that’s going to change the, the industry and what’s happening there. I had done that then globally. So you understand the overall ecosystem. What’s the value proposition to investors to buy these, how are they using ’em in portfolios? And then Invesco says, Hey, would you, would you be interested in moving to moving the family to London and, and running our international business? Everything kind of X us I jumped at the opportunity. I couldn’t have been more excited. I didn’t know, when we talked about my degree earlier international finance, I didn’t know I was gonna move. Right? Right. But we were very open to it. And, you know, credit to my wife for being willing to help raise the family there.

00:12:39 [Speaker Changed] What was it like bringing the kids to London and sort of, Hey, you’re leaving everything behind. Yeah. At least for a couple of years, but it’s gonna be a great adventure. What, what were their reactions?

00:12:48 [Speaker Changed] We, we moved over with a 3-year-old, an 18 month old and a, and like a six month old. And so the house hunt was all looking for a, a flat in London that had a entryway level with the sidewalk so that we could push the stroller in. Right. That was, and in London, I don’t, you’ve been there, like, there’s a lot of steps. And so we like everything that we were, but that was kind of how we were, that that was kind of how we were thinking about it. But it was, but it was an amazing opportunity to go over there and understand the, the, the business landscape. Now, at the time, Invesco had two of the most successful mutual fund managers, Neil Woodford being one of them. And, and, and there was this pull away from ETF because you’ll remember ETF at the time meant passive. And, and the passive active debate was raging on. And people didn’t quite realize yet that the ETF is a technology, right? What you put inside of it is the investment engine. Right. 00:13:43 [Speaker Changed] And it’s a, it’s a vastly superior technology if for no other reason, there are no phantom capital gains taxes like we see in most mutual funds, but especially active mutual funds to,

00:13:55 [Speaker Changed] To to, to name just one of the many, many, many benefits. But, you know, you, you mentioned the, the MP three player earlier, and, and this is the analogy that I always, I always love to use you, you know, MP three is the evolution from the cd, from the tape player, from the eight track, from the, the vinyl record, right? What you put on all of those is the music, right? And so we love the benefits of the MP three player, the, the now what we stream on our phone, right? It gives us convenience, it gives us control, it gives us variety. We now have every single capacity, every single song that’s ever been invented is in our pocket, right? Plus podcasts like this plus audiobook, plus all of these other things. So the convenience for the, the consumer, it’s the better technology. And, and then what we’re having is this interesting debate is, so, okay, so go back, I’m a port, you know, think about an active portfolio manager saying, wait a second, these indexes are eating my lunch. What’s going on with this thing? These ETFs and everything was synonymous. The media was singing synonymous, index, passive, ETF, all the same thing. And so we had to break that apart. We had to make it very clear to investors that the ETF was the delivery mechanism. What you put inside of it was the investment engine.

00:15:03 [Speaker Changed] Then that makes a lot of sense. So how long were you in London with Invesco for?

00:15:08 [Speaker Changed] So with Invesco, that was four years.

00:15:12 [Speaker Changed] And then JP Morgan comes and knocking and they say, Hey, we’re looking for someone to head up our international ETFs. Yeah. And since you’re here in London anyway, let’s, let’s have a conversation. Tell us how, how you found your way over to JP Morgan asset

00:15:28 [Speaker Changed] Management. Yeah. It, you know, and it was, it was one of those interesting things where there had been about a 13 year run there where I was at startup Power shares, fast growth power, fast growth, power shares, and then Invesco Power shares. And even though I had never made a change, those were three distinct cultures, three distinct different cycles of the, of the business, if you will. And, and we are starting to get to this point. And, and some of the things that I’ve explained now in hindsight are very intuitive. At the point they were just starting to dawn on me, wait a second. If you could go into an established asset manager, deliver the disruption, but combine that with great investment capabilities, combine that with great distribution capabilities, combine that with a great brand, you can really change the landscape and, and, and build something incredible. And I, I like building, I, you know, I said some of the mentors that we talked about earlier, they, they were builders. And so I I I made the, the difficult decision to, you know, go to go to JP Morgan at that point in time. Huh.

00:16:23 [Speaker Changed] Really, really interesting. So you’re head of international ETFs in London for JPM. How did you end up back in New York running America’s ETF?

00:16:33 [Speaker Changed] Yeah, I’m, we loved our time in, in, in London. And, and if I really wanna get New Yorkers riled up, I’ll say that we, that New York is, is, is a great city. London is a world class city. The quality of life is high. You’ve got parks, you can, you know, the weekends are a little bit slower than the intensity. Now I, new York’s the alpha city, I’ll, I’ll give it that. But you do have this kind of contrast between the two family.

00:16:55 [Speaker Changed] Isn’t that generally true in Europe? Europe is a lot more kick back. Like, I, I tell a story all the time about being there in the midst of the.com implosion, and you could walk down the street in New York and everybody’s stressed out. Yeah. And oh yeah, the economy’s collapsing, but I have healthcare and retirement. I’ll be okay. It’s a different head space.

00:17:14 [Speaker Changed] I, I feel that that human nature is true across both. There’s still, you know, using our industry’s language, there’s still fee, fear and greed that, that drive almost everything that happens, the culture and the approach is different. So, you know, I used to, I used to tell people, if the objective was to climb that mountain in Europe, you said, let, we’re gonna climb that mountain. Why do we want to climb that mountain? That mountain looks high. What would, what would be the purpose of climbing the mountain? What’s in, what’s in it for me to climb the mountain in the us? You’d say, let’s climb that mountain. People like, let’s go. And they’re halfway up the mountain, then they crash and they roll back down and they’re halfway up the mountain and they crash, they roll back down. Both reach the top of the mountain at about the same time.

00:17:49 The, the approach of how you get to the top of the mountain with, you know, European culture versus US culture is, is always a little bit of an interesting one. Of course, dramatic generalization there, but there is a little bit too kind of that thoughtfulness that that kind of comes, that kind of comes through in, in that. So, so we, you know, we, we move back to the us we’ve got family back in the us and it just, it just made sense for us at that time. We’d had our fourth child in the uk so we’re, we’re, we’re moving back. And, you know, I was fortunate that I, you know, I’d had international experience very early on. So I understood the XUS stuff. I had grown up in the US and, and, and knew that marketplace. And so it was really a combination of those two, those two things. The really important thing that was happening was investors were now starting to acknowledge and understand the difference between ETF wrapper and active and the, those, those really started to be the interesting conversations where

00:18:41 [Speaker Changed] They’re not mutually exclusive.

00:18:43 [Speaker Changed] They’re not mutually exclusive. And, and, and you had a lot of the passive providers that were gonna do their thing. And it was becoming quite obvious that that was a, a commoditized product and a bit of a race to the bottom as far as fees. And that’s great for investors. But if you have differentiated investment capabilities that you can deliver through the ETF technology, that starts to really bring you to an interesting, to an interesting space.

00:19:06 [Speaker Changed] So you’re back in New York, what’s that initial conversation with Goldman Sachs? Like, I wanna, and, and my motivation for asking that question is HH how do we get to the title Chief Transformation Officer? Yeah. It, they could have just said, Hey, you’re head of ETFs us or head of whatever. Yeah, whatever they, whatever they wanted you to do. This seems like it’s a little more comprehensive. Yeah,

00:19:30 [Speaker Changed] I, that, that, that’s fair. So I’ve, we’ve kind of unpacked my journey, you know, and I’ve been fortunate a bunch of those turns, I’ve, I’ve tried to point some of those turns out through the conversation, and, and when you log those, you, you kind of understand that that how the world is constantly changing, and you need to constantly kind of stay out in front of that. Okay. And our industry is, I always say this, the best industry in the world. We literally get to wake up every day helping investors meet their financial goals, whether they’re paying for healthcare, whether they’re trying to retire with dignity. Like that’s something that really motivates me about our industry. And I get really excited about, when we think about how the industry is evolving, there is innovation happening in so many places beyond just ETFs. I could, I could wax lyrical ETFs for a very long time, but now technology has unlocked SMAs direct indexing models. You know, we’re hearing a lot of influential people talk about privates and how those go into portfolios now. So private equity, private credit alternatives, like real estate infrastructure. And when you take a step back, I had the great opportunity to kind of learn this cross section of the entire asset management industry through my, my kind of earlier years, different chapters doing the ETF thing. But now I, I realize I can apply that across an entire asset manager. And so Goldman’s at an interesting spot, everybody knows Goldman, we are a $3.2 trillion asset manager, 00:21:00 [Speaker Changed] Which is a giant, like there are only so many companies, the a

00:21:04 [Speaker Changed] Largest asset manager in the world,

00:21:05 [Speaker Changed] Right? There’s only so many firms that have trillions of dollars as, as a wealth manager.

00:21:10 [Speaker Changed] It’s, it’s a, it’s a big number that’s not lost on us. We’re, we’re top five on active public, we’re top five on private investing. So we’ve got this combination of public and and private capabilities. We’ve got some of these technology underpinnings. And the conversation is really, you and I both know, I think a lot of, a lot of people would agree with us. Our industry is going to look very different five years from now than it does today. That’s, that’s the innovator’s dilemma that we, it never stops. There’s, there’s always this reinvention. There’s always a new technology that comes along that is driving this. And so we, we really are focused to make sure that we are positioned to serve our clients five years from now. And to do that, we need to transform our business. The industry is transforming and golden needs to transform along with that.

00:22:00 And so there comes my title now, you know, I like to joke like the nickname Optimist Prime hasn’t, hasn’t kicked in the way that I really, really thought it might’ve at this point. I didn’t get that gift sent to me by, by some of my friends in the way that I, that I’d wanted. But the, the, it’s, it’s really on the nose of what we’re trying to do, which is we feel very good about the investment capabilities we have, but we know we need to transform our business to serve clients five years from now. And if we aren’t intentional about how we’re doing that, we’re going, we, we may miss that. And, and because I was able to live that as ETFs did that at Invesco as ETFs did that at JP Morgan, I can now apply that across the entire franchise at, at Goldman Sachs, which I, I, I’m having a blast now. It’s, it’s still build with, there’s a lot of work that we have to do that goes into that. But, but that’s what I wake up every day thinking about.

00:22:49 [Speaker Changed] So I’m, I’m hearing two things from you that are kind of fascinating. First, you’ve, you’ve lived through the innovator’s dilemma and recognized how important it is to keep up, to be an agent of change, to not let some, Hey, we’re gonna eat our own lunch before someone else does. Totally get that. Now you come in to this role at Goldman. Tell me about the team you’re putting together. What areas are you looking at? Because that, that sounded like kind of a goofy title when I first heard it, but now that I’m hearing you describe it, it’s, it sounds like management at Goldman has said, Hey, this is really changing quick and we have to be on the, on the, no pun intended, at the, at the vanguard of change, we have to be at the cutting edge. Yeah. Or someone else is going to eat our lunch.

00:23:38 [Speaker Changed] Yeah, no, that, that’s exactly right. And and to your point, if you’re intentional about transforming your own own business and making those tough decisions, you, you stay out in front of this. And, and so, you know, I I got excited about that role. The platform, the organization is, is incredible. When I step back and think about world class asset managers, they, they really have kind of four things that, that, that are kind of pillars that they, that they need to be successful at. They need to have really good foundations. So, so operations, engineering, all the, all the platform that it takes block

00:24:13 [Speaker Changed] And tackle

00:24:14 [Speaker Changed] Blocking and tackling, they need to have modern and innovative products that, that what you build on top of those, that, that the, the investment outcomes for investors performance needs to be exceptional. And, and we’re fortunate at Goldman to have some incredible investors in, in, in some great areas that really help unlock that for us on the public and the, and the private side, you need to have a way to del to deliver that to the marketplace. So you need to talk to investors about that. So you know, how you market, how you distribute that, that, that needs to come in because you, you know, I’ve seen a lot of great product that nobody knew existed, and so it doesn’t go anywhere. And then, you know, the fourth thing is you kinda have to have an OO operating rhythm. You need to know what your identity is as an asset manager. You need to know what your identity is as, as, as you know, as an executive at these firms and, and have a way to execute against that in a, in a process oriented way. So tho those are the things that I really, I really think about as you frame that conversation.

00:25:11 [Speaker Changed] So Goldman is a big shop. You’re obviously not doing all this heavy lifting yourself. Tell us about your team.

00:25:17 [Speaker Changed] Yeah, no, we’ve got, we’ve got an incredible team across all, all of those areas. So

00:25:21 [Speaker Changed] Who are you working directly with?

00:25:23 [Speaker Changed] Well, that’s one of the beautiful things about my role is I can work across all four of those pillars. And so I, you know, we’ve got incredible people on the op side that are, that are thinking about the foundation, incredible people on the technology side that are thinking about, you know, the, the nervous system of the, of the asset manager. Y you know, our product team is incredibly in innovative. The, the investors. You’ve had some of, some of the investors on here before Asis was on who’s, who’s an incredible, and he was great. He’s an incredible investor. He’s a great story Fascinat guy too. And, and, and so working very closely with him and thinking about, you know, what types of strategies do we need to bring and, and, and so on and so forth. I mean, you, you, it does, it does, you know, that’s this cool thing about this title is it, it does gimme some nice scope to, to execute across really the entire leadership team of the, of 00:26:06 [Speaker Changed] The firm. So you are not looking, when I initially heard this, I, my initial thought is Goldman just wanna be a bigger player in the ETF space, but this sounds much bigger and more comprehensive than

00:26:17 [Speaker Changed] That. So, so when I step back and think about what are the fast growing product areas of, of our industry, there’s, there’s three that are worth calling out. So alternatives, there’s gonna be more alternatives in private investments in particular, particularly retail portfolios going forward.

00:26:36 [Speaker Changed] And when you say privates, we’re talking credit equity debt, real estate. Yes, sir. The whole gamut.

00:26:43 [Speaker Changed] Yeah. And, and, and, and you know, better than I, but there’s companies that are staying private for longer. You, you know, the, the, there’s companies that can access plenty of funding while staying private. So the impetus to go public isn’t necessarily there anymore. Right. But people wanna own these world class companies. And so, you know, that’s an important thing on the credit side if you can enhance your yield a little bit. So, okay, so, so alternatives is, is portfolios that own both public and private is going to be a big thing. So alternatives is, is growing to, to grow exceptionally separately managed accounts and direct indexing. Again, we’re, you know, now we’re talking about investor outcomes and by getting a better tax outcome, can, can we use technology to help improve my outcome on this direct indexing allows you to do that. It gives you, did

00:27:25 [Speaker Changed] You guys build a direct index product or buy a direct index

00:27:28 [Speaker Changed] Product? We built, we’ve been doing this for years. And, and this is one of the, the things that I think makes us unique is, is we’ve got a lot of these capabilities that, that we’re, that we’re homegrown within Goldman in-house, that in-house that we’re, that we’re now delivering to the marketplace on the alt side. We’ve been doing that for three decades. Sometimes it was for Goldman’s own balance sheet, sometimes it was the proprietary thing. But now we’ve made that available to investors around the world so that it’s really an access story there. And then of course, ETFs are gonna continue to grow. And as we think about, you know, public equities, you know, ETF probably has the biggest addressable market and the, and, and one of the largest CERs. But you gotta have all three of those, right? I really think those three. So, so those are the three that I, that I really, I really spend a lot of time thinking about.

00:28:10 And when we think about the gener generational wealth transf that’s gonna happen over the next couple of years, that’s, that’s going to be really profound. And I know that’s definitely something that you spend a lot of time because it’s gonna go to the next generation. The next generation’s gonna want to use their new modern, right, right. You know, the, the, the new modern investment capabilities. And so these are gonna, these are gonna feed right into that. There’ll be tens of trillions of dollars in motion. And how we think about, you know, providing those services to clients is, is, is really important.

00:28:38 [Speaker Changed] So I really have always thought of you as a public markets guy, but you’re, what I’m hearing is, yeah, public markets are gonna be a key part of this, but there’s a lot more beyond just stocks and bonds that are publicly traded and a lot more beyond ETFs and mutual funds. Where do you see Goldman going with privates in GSAM? Within the asset management group?

00:29:01 [Speaker Changed] Yeah. No, I think it, it’s one of our top priorities. So we’ve got decades experience in, in, in doing private investments. And, and, and I do wanna be careful because a lot of times people talk alternatives writ large and it, right, there’s a, there’s a lot of specifics in that, you know, we’re

00:29:16 [Speaker Changed] Not talking about hedge funds. We

00:29:17 [Speaker Changed] Talked about private equity, we talked about private credit. You’ve got infrastructure, real estate, you would use all of those in your portfolio for different outcomes. Real estate and infrastructure, maybe a low correlation or increased yield private credit, like slightly increased yield off public credit. Private equity maybe gives you different upside, you know, opportunity versus, versus public equities. And so you, you, you can use those in your portfolios. And so, but again, it’s just an innovation story. And, and these, these types of investments have been available to investors for decades, but not available to all investors and not available through the, the format that investors wanted to access that. And I, you know, ETFs taught us not only the what, but the how, how do I get access to those ETFs unlocked that. And I think we’re gonna continue to see that on the alternative side, as we, as we have breakthroughs on technology, if we have breakthroughs on access, those will become increasingly available to more and more investors so they can build more specific portfolios. Going back to the purpose of why we do all of this, to get the outcomes that they’re looking for. And if you can incorporate those into your portfolio to drive those outcomes, that really is a differentiator with that. And, and it’s important for us to, to do that. And, and so we’re really focused in those areas.

00:30:27 [Speaker Changed] So, so private alternatives have scaled up over the past few decades from a few billion dollars to a few trillion dollars. How large can this sector expand to over the next decade?

00:30:41 [Speaker Changed] So alternatives and privates substantially, tens, tens of trillions of dollars,

00:30:49 [Speaker Changed] Tens of trillions. Yeah. Like this could be a 20, $30 trillion space. Yeah.

00:30:52 [Speaker Changed] Yeah. I mean, think of, think about the, the, the companies, you know, the, there’s, there’s a couple of companies that come to mind right now that are staying private, that are, that are huge. You know, trillion dollar companies are on the way to being multi-trillion, just a couple of companies, let alone the entire thing. And then when you pull in private credit into that, and when you pull in some of these other areas, I, I, I think this will be massive. And 10 years is a really long time. And yeah, that’s another thing that we’ve learned in this industry is that, you know, even when markets wobble a little bit, once you stretch out and look over the long haul, you’ll hardly see it. You know, these, these things, it, it’s barely, barely registers on the chart. And so these, these things do, do grow in that way. And, you know, I’m, I’m bullish on markets, I’m bullish on, you know, innovation and, you know, as technology unlocks these, these wealth capabilities for more and more investors, that is only gonna be a positive thing to do. So

00:31:40 [Speaker Changed] I’m with you every step of the way so far, but, but let’s take off our, yeah. Sunny, sunny goggles and say, what are the challenges gonna be? How, what are the heavy lifting ahead in order to bring these sort of full suite of services, all these different products, especially these newfangled privates into a core portfolio and a basic model. What’s the challenge here?

00:32:07 [Speaker Changed] Education. And we’ve seen this play out, use my, use my past experience in ETFs. I can’t tell you how many, oh, I don’t know if I’m gonna ever buy an ET f oh, I don’t know if I’ll ever buy a fixed income. Et f come on. Like you, you know, I used to keep a list of people that tell me they would never buy an ETF that eventually call, Hey Brian, could you come tell me a little bit more about those ETFs? And so this, in there, there’s always the early adopters, the, the mavericks, right? And then there’s the, and then there’s the bulk and, and, and it kind of pulls through. And so, you know, I think it’s incumbent upon folks like, like our firm, Goldman, you know, things like this where investors, you know, are educated about what’s available to them. I know your, your firm does a lot of work around that as well.

00:32:50 Education, here’s the benefits, here’s how it works, here’s how, here’s the concerns that you should think about, you know, whether it’s the liquidity or whether it’s the return profile, the timings of those things, the cash flow, these are all things that people need to be educated on. But, but you know, let’s use, let’s use active fixed income ETFs as a proxy. Okay? There was, there was years investors, well, like a bond isn’t, isn’t tradable on the exchange and there’s a liquidity mismatch. So, gosh, what do I do? Well now what we know is that when you put fixed income in an ETF, you basically take an analog ve vehicle and make it digital. We’ve taken these clunky bonds and we’ve made ’em digital. Not only that, but we’ve diversified it. So you buy one ETF ticker that diversifies you across a hundred bonds, often those bonds will trade at a tighter spread than if you went and bought the, the basket of the bonds separately. So you’ve got this innovation effect that happens on, on the exchange. You, you can buy one share, sell one share. You’re not buying big a hundred thousand dollars bond at a time. So

00:33:48 [Speaker Changed] Fractional shares, fractional shares,

00:33:49 [Speaker Changed] You can, you can, you can do all sorts of things. And, and, but it took education for people to understand how that was, was going to work. And I, and I, and I think there’s a really easy corollary there for the alternative space, which we need to continue to do that. I, I wanna live in a good neighborhood. I respect a lot of the firms that we compete with that are also leaning in and trying to educate around, around this space. And, and so I think the industry needs to do a good job of coming together and making sure that we’re educating, but it, but we, we, we need to be intentional about that. We can’t just let it happen. We need to lean in and we need to invest, and we need to make sure that we’re educating people around that

00:34:23 [Speaker Changed] Fast forward 10 years in the future, what does success look like in this space? And I’m not just talking about a UM year three becomes four, becomes seven becomes 10. Hold that aside. What does GSAM look like 10 years from now if you’ve been successful in your role as chief transformation officer? 00:34:46 [Speaker Changed] Outcomes for clients are what they were intending to be. So, so there was a clear understanding of what they wanted to achieve, and we were able to deliver that for them. Tying it back to this conversation, there’s going to be some bumps in the road. There’s going to be some turns that we need to make, getting, getting as many of those right as, as we possibly can. Educating well, making sure that we’re communicating extremely clearly on what it is that we’re delivering to in investors. I might even stop there if, if we can, if, if investors are, are pleased with the outcome and we, and we match their expectations on that, and we get a couple of these tough calls right along the way, I think, I think that would be success for us. Huh. I I don’t think we need to go deeper than that. And, you know, wax lyrical about some of these other things. I think those are the things that we need to, to be focused on.

00:35:39 [Speaker Changed] And sort of a, a a broader question. So you’ve worked in New York, we’ve, you’ve worked in Chicago, you’ve worked in London. What are the differences with these total solutions for US investors and overseas investors? How do they look at, how do they look at ETFs? How do they look at the world of investing? How do they look at privates? There used to be a giant difference. You know, occasionally there were ADRs trading on the New York Stock Exchange. Has the world come together and it’s similar or are there still big differences between someone putting money to work in Berlin or, or Paris versus New York and Chicago?

00:36:19 [Speaker Changed] I remember the first time I listened to masters in business podcast. I was running through Battersea Park in, in London and thinking, wow, this is, this is, this is great. And while Barry always says his guests are extra special, man, I must feel really good. And I was watching the back, everybody’s section. I was wondering if I was gonna get the extra special today or Oh yeah, absolute. Just the special or where, where that was gonna go. You raise an interesting point. It, you know, our world is increasingly global information increasingly travels globally. So there is a convergence that’s happening where portfolios are starting to look more and more similar. You, you, you still do have some home bias things that, that play into portfolios that I think will always be the case. Some of that’s just driven by currency. Some of that’s driven by cultural differences. But there is a convergence. The the conversations that I’m having around the world are on the institutional side. They’re a little bit further ahead on, on the alts thing. They’ve been, they’ve been using over there in globally, I would say globally institutions are closer to 20% of their portfolio and alternatives. Whereas, you know, a typical retail investor is less than 5%. Right? And, and I think the retail investor goes closer to that 20% number. And, and that’s true, that’s true really globally.

00:37:26 [Speaker Changed] Five years ago right before the pandemic, I was having conversation with people in Europe and there was sort of perplexed by the, the passive craze in the us Yeah. And now admittedly we had a lot more scandals in the two thousands. Everything from IPO spinning analyst scan, spinning right up to Bernie Madoff, but they kind of scratched their head and looked at low cost passive indexing as like a distinctly American phenomena. I Is that still the case? Have they, like how much of that is, is tax differences? How much of that is they just want a hand on the tiller? What, what’s, what’s the gap?

00:38:08 [Speaker Changed] So, so you land in London Heathrow, and you’ve got options to get to Midtown. You can take a taxi, you can take the Heathrow Express, you can now take the Elizabeth line. I suppose you could walk if you wanted to. The the point being there, there’s a lot of different ways. And, and really the point is, is, is what outcome are you looking for? And I would say that investors now are saying the best portfolios have active and passive capabilities within them. They both play a role. There’s a sliding scale where sometimes different asset classes should be more attractive on the passive side, sometimes more on the active side. We had this with the Mag seven where you saw such concentration risk in some of those names on the indexes that investors maybe, maybe were managing risk by just going, moving away intentionally from owning all, all, all those names.

00:38:59 I like to remind people, the s and p 500 was launched in 1923, had 233 stocks in it at the time. It didn’t expand to 500 until the fifties. It didn’t become an investible product until, until Vanguard and Bogle put it into a, into basically a fund At the time, in 74, in 75, I, I had, I had early seventies in my, in my head as well, not available in an ETF until 1983. So if, if that was the best investment, why, why did it take 70 years for it to be made available to investors and, and and, and what’s telling us that we should stop that? So I’m a huge believer in innovation going forward then the great investments are being in, in, you know, great investment strategies are being invented every day. I think investors are more and more aware of outcomes as opposed to inputs than than they ever have been. 00:39:48 And so all of these tools, and I, you know, there’s thousands of ETFs now. There’s gonna be, you know, there’s gonna be a lot of alternative capabilities. These are, these are just, they’re, they’re like the songs on, on our, you can put the perfect playlist together for yourself and you can combine all these things to get that, that playlist maybe for the workout, maybe for the commute, whatever that is. And so this optionality, it’s great for investors, it’s a good outcome. Yes, they need to wade through it a little bit more. I’m sure there’s great songs that I haven’t heard yet, but that’s how, that’s, that’s where this thing is going as, as all these, these investments become available in that way.

00:40:21 [Speaker Changed] We were talking earlier about that title and how encompassing it is and that your charge is essentially to revamp and innovate in the entire suite of Goldman Sachs asset management products. Everything from what goes into them, the sort of outcomes you’re looking for. It sounds pretty comprehensive. What is it about today that has led to so many companies saying, Hey, you know, we really are a danger of falling behind and rather than rest on our laurels, we have to become cutting edge and, and be the change as opposed to being affected by the change. Like tell us a little bit about your thoughts there.

00:41:07 [Speaker Changed] So investors have made it quite clear what they’re trying to accomplish in their, in their portfolio. So when you see things that are growing as fast as they are, like direct indexing, which is growing at a CAGR of north of 20% a year. When you see things like SMAs that are growing at the rate that they’re growing, when you see ETFs that are growing at that rate, some firms led, some firms are responding to that, but, but ultimately it’s the investors that are, that are leading that conversation. Now, once we realize that stuff like an SMA or a direct index is the delivery mechanism, ETF is the delivery mechanism. And then what you put inside it is the investment capability. That actually becomes an interesting conversation. So many asset management firms using ETFs as the example are now saying, Hey, we’ve got great investment capabilities, we just need to make those available in, in the ETF technology. Which is, which is how investors are trying to get that, that

00:42:01 [Speaker Changed] Exposure and define SMAs for people who don’t know the shorthand.

00:42:05 [Speaker Changed] So a separately managed account is an account where you as an individual can allocate to a strategy and you actually own the individual names and then they can trade it on behalf of you as an individual as opposed to owning a commingled vehicle like an ETF or a or a mutual fund.

00:42:22 [Speaker Changed] Alright, so let’s talk about some new products that have come out, buffer ETFs. Tell us a little bit about that.

00:42:28 [Speaker Changed] Yeah, I mean this, this just continues on the, on the spectrum as we think about innovation, you know, so a quote comes to mind from Rick Rubin. I don’t, I don’t know if anybody’s ever quoted Rick Rubin here, but you know, how do

00:42:38 [Speaker Changed] You, they have the new book definitely caught a lot of people’s,

00:42:41 [Speaker Changed] It, it’s great, right? And, and you know, so the one that that stuck out to me, and obviously he’s famous for producing the Beastie Boys, which, you know, great New York and, you know,

00:42:47 [Speaker Changed] And a ton of other artists. He’s a ton of artists. His range is kind of incredible.

00:42:50 [Speaker Changed] I love it. And, and, and it’s, it’s absolutely amazing. But, you know, he, he makes two important points. One is it’s not like serendipity happens and lightning strikes. You’ve gotta grind it out. Like these artists that have made some of the most creative and best music, they, they, they’re grinding it out and sometimes it hits and sometimes you really gotta work it. And he’s asked, how do you put together an album of 12 hits? You write 20 songs, you pick the 12 best ones. And so I, you know, that’s something that comes to mind for me. I think, I think really what you’re trying to do is find the tension between innovation and solving an investor need. And you and I could dream up something crazy from an innovation standpoint and wouldn’t solve an investor need and be a waste of time and energy. There’s also needs that are going unmet right now where people need to solve those.

00:43:34 And so you’re constantly looking for that tension between the two. And it really is a team sport. You work with investors that are experts at that. You work at, you know, you look at the data, you talk to clients and understand what it is that they’re trying to, to, to achieve. You know, the way I think about it at Goldman is, you know, to use our music analogy earlier, we make a lot of great rock and roll. Wow. We wanna make sure that it’s available in the MP three rapper, you know, the ETF rapper. And so, you know, we launched Active Muni capabilities, which we think is a differentiator. We’re leaders in that space. And then the

00:44:03 [Speaker Changed] Buffers, active Muni tell us about Active Muni.

00:44:05 [Speaker Changed] Yeah, active muni. I mean you, you know, so if you’re thinking about the, the, the high net worth or the ultra high net worth space, they think a lot about taxes. And so when you think about the muni space right now, you get the tax benefits of, of owning those when you can do all the things that we talked about earlier with fixed income ETFs and munis deliver. You know, you have like a great combination. So we launched the different spectrum of those longer duration, shorter duration, high yield, et cetera, et cetera. And so those are, those are really interesting things. On the buffer side, I think this is also a really fascinating space. Embedding options and strategies isn’t a new thing. Sophisticated investors, insurance companies have been doing this for years. Covered call strategies. You know, I used to work with financial advisors, they did that themselves on some of the names that were in, in the portfolios.

00:44:48 But now that the industry has developed to the way that it has, and you can deliver these ETFs the way that we do, you can start to give investors the outcomes that they’re looking for. And when you put ’em into a big UMA or a broader portfolio, these can really play an interesting, an an interesting role. So buffers are great. You can get invested, a lot of people nervous. There’s uncertainty, whether you know the headline risk of the day, right? Whatever that is. And you say, Hey, you know, these are designed to protect you to the downside, five to 10%, 15%, but you could still participate in the upside. So you can keep yourself inequities. And if that helps you sleep at night and it helps you stay invested, you are going to get a better outcome in, in the long run. And so they’re a tool that investors can use. Along with the other tools we launched three, they’re designed to reset on a quarterly basis. And so there’s some thoughtfulness around that of, you know, at the beginning of each month you’ve got one that’s resetting. So,

00:45:35 [Speaker Changed] So we’re recording this literally first day of the, the new quarter. Yeah. Q1, 2025. If it’s gonna be known for anything, it’s gonna be all about the volatility that, that felt like the craziest 5% drawdown we’ve ever experienced. Wait, that was just 5%. Why did it feel like it was, you know, between the news flows and, and, and all the mayhem around tariffs, how do you see market volatility influencing investor behavior? Is, is the move into products like buffered ETFs, just a short term reaction to the volatility we’re experiencing? Or is this a more long, longer lasting phenomena? Yeah,

00:46:17 [Speaker Changed] This is the, this is the Warren in Buffet, you know, near term voting machine, long-term weighing machine, right? Right. The volatility, the markets inter day that, that’s just bouncing around based on the headlines. I think we’re in an increasingly headline driven marketplace. There’s more information available than ever, whether you’re on X, whether you’re watching Bloomberg, whether you’re listening to something. But at the same time, investors need to be reminded that just because they’re more informed doesn’t mean they need to make new decisions. You need to have a strategy. There’s a lot of strategies that work, by the way. But you need to have a strategy and stick to that strategy. And if you do that and you keep an eye on your expenses and you rebalance on a regular basis, you and I both know the outcomes are gonna be good. If you are panicked in a scenario where the market’s drawn down 5%, you maybe weren’t in the right strategy to begin with.

00:47:00 And so these things are common. The market has a 10% draw down pretty much every single year. So you should expect these things. And so to me it’s all about the preparation. If you’re panic making a decision the day that the s and p is down 1%, you’re doing it at the wrong time. You’re not in the right head space to do that. You should have made that decision six months prior when you were, when you were, you know, thinking, you know, soundly about what was going to happen. And I do think that all these tools that are available, whether it’s buffer ETFs or active munis or you know, some of the other strategies that we’re delivering that those, those can benefit. Now we think about direct indexing, it benefits from these drawdowns because the the way the technology can embed losses in your portfolio can help offset some of the gains that you’re gonna have at some point down down the road. And so, you know, I think investors are starting to wake up to that fact as well is like, oh, hold on a second. O over time the, if, as long as this thing continues to go up this in, in intra month, intraday volatility may actually benefit me in a way, because now these different capabilities are available to me. And, and, and again, that’s something that’s a relatively new phenomenon that’s been unlocked by technology that just didn’t exist before that. So,

00:48:03 [Speaker Changed] So let’s talk a little bit about direct index indexing. We’re big direct indexers, I was skeptical about this, I dunno, 10, 15 years ago, because the technology was so klugy, you would literally get these, you know, stacks of reports. But today because of a free trading and b software, yeah, it, it’s fast, easy. You could tilt it in whatever factor style you want. But, but my initial thought on direct indexing was, oh, some people aren’t gonna want tobacco or don’t want guns. Or you go through all the list of don’ts. But that hasn’t been the biggest driver. It seems like the biggest driver is managing capital gains taxes and tax loss harvesting. Tell us a little bit about Go Goldman Sachs asset management’s p direct indexing product pe

00:48:50 [Speaker Changed] People don’t wanna avoid taxes, they want to defer them, right? And so these

00:48:54 [Speaker Changed] Are, but these aren’t deferring taxes, these are these being able to offset gains. So you are not, it’s not like you’re kicking the can down the road. You are actually paying less taxes according to black letter IRS law, there’s nothing exactly speculative this is, this is well understood and perfectly legit

00:49:12 [Speaker Changed] Re really, really well put. And that’s super clear. And so, you know, basically what happens is you, you manage it back to an index. So let’s call it the s and p 500. And so the idea is we’re trying to give you the s and p 500 outcome, but at any given point in time, some of the names in the s and p might be up, some of the names might be down. And if you can trade and take some of the losses on, on the names that are down, you can offset some of the gains that are on, on the up stuff. You, you know, later on, our technology we developed again in-house, you know, we think it’s a really modern and dynamic technology because it’ll trade on a daily basis. And this isn’t a monthly thing or, or some like set rigid time.

00:49:48 We can actually take, take advantage of some of the, the, the intraday volatility and intra month volatility that, that we’ve been seeing lately. And so, you know, it’s a, it’s a fast growing space for us. We’re I think, number one or number two in the country on, you know, direct indexing solutions. And to your point, it is, it is helping individuals improve their tax outcomes. Now, internationally, you know, direct indexing was a little bit more, you, you know, this customization thing, right? And, and we do still see that with some of our institutional accounts in the US it’s really a tax story. Internationally, it’s a little bit more of a customization

00:50:22 [Speaker Changed] Story. Well, when you say customization, I tend to think of value driven. So o’s Jim O’Shaughnessy told the story of, I think they were managing money for the New York Bishop’s retirement plan. And of course if, if you’re managing money for the Catholic bishops, no abort, offic and no companies that are paying for right. Things like that. Like they’re following a specific set of these are our five key principles and we can’t violate them and express that in a portfolio. You can do that with direct indexing.

00:50:55 [Speaker Changed] Technology allows customization, and that, that’s really what we’re talking about there is there’s a customization based on in that, in that sense, values driven investing and that technology has unlocked that and because maybe one size doesn’t fit all. And so now that we have that technology, you can develop specific strategies as, you know, to drive the outcomes and, and the exposures that people are looking for.

00:51:14 [Speaker Changed] Yeah. So, so look around the corner for me. What are some of the new techno, like ETFs are fairly well established, still not very well adapted, but that’s coming along. What are some of the other technologies we’re looking at down the road? Where, where are the next areas that are ripe for innovation and disruption?

00:51:32 [Speaker Changed] I think the client experience is going to be a, a big part of that. How frequently can you get that information? You, you know, one of the hallmarks of ETFs of the separately managed accounts that we’ve talked about direct indexing is transparency. It, it used to be buyer beware, the, the, you know, the financial services company and their ivory tower had more information than you. And so buyer beware. Now it’s the other way around. Investors have more information available to them than ever before. It’s, it’s a bit like, you know, here in New York City, you know, you, you go to a restaurant, you pull up, you know, your favorite app and you won’t go to a restaurant that’s got less than four stars, that’s got less than a thousand people that have rated it. You have that information as a consumer available to you. And that’s true in the financial services industry as well.

00:52:13 And so that, that’s, that’s the thing that’s really exciting to me is that the transparency that we’re delivering to investors is helping them get that outcomes. And they’re, and they’re more, they’re more aware of that than ever. And I think that’s just going to continue to increase. We, we acknowledge that we need to be providing realtime information. We acknowledge that holdings need to be on the website on a realtime basis. If you want access to portfolio managers, they’re more than willing to talk. That’s the type of innovation that I think we’re going to be seeing.

00:52:41 [Speaker Changed] I wanna throw a curve ball at you. Okay. You’ve spoken about doing the dirty work early in your career. Yeah. Which I think of as, you know, get the reps in, do the heavy lifting. But, but tell us about the dirty work and how that helped shape your work ethic today.

00:52:59 [Speaker Changed] You gotta paint the fence, Mr. Miyagi told us, right? Like, there, there was a method to the madness there. A lot of times, I’ll, I’ll, I’ll talk to people and it’s, you know, they’re, they’re, oh, what about this? I’m trying to, I’m thinking about my career and basically what they’re asking me is, what’s the minimum I can do to get promoted or get paid more money, wax on, wax loss, wax on, wax off. Right? Right. And of course we want those outcomes for people, but if you get your mindset to the spot of I want to deliver excellence. I want to do this job the best that I can. And whether that’s just wrapping up the day’s reports, whether that’s taking your call notes, whether that’s making sure that you’re entering your CRM information correctly and accurately. There’s all sorts of things that you can do excellently.

00:53:38 And we see these people all the time, whether it’s professional athletes or whether it’s some of the great artists that we’re aware of, these are people that want to be professionals and excellent at what they do. They’re not doing the minimum to get promoted to the next thing. And so that to me is the dirty work you gotta do. You gotta do the work and you gotta be willing to push yourself to do that work, have the discipline and carry, carry through on that. You don’t get the virtue if you haven’t done the hard work. And, and so you have to put in the work to get the outcome that you want. And, and what you’ll find is that those things increase, I found exponentially. And so once you start to put in the work, it starts to grow exponentially and you start to see that you,

00:54:18 [Speaker Changed] Are you suggesting that hard work compounds over time? I 00:54:22 [Speaker Changed] Absolutely think it, I think it does. And, and I’ll add to that, you build your talent stack over time. And, and I’ve referred to that a little bit. I love that phrase throughout the conversation, but, you know, I had the good opportunity to have a lot of client conversations, then I learned international, then I learned you, you know, how to work with people that think about things differently than you do. Like, once you add up all these things, you, you can make connections and you can think about things in a way that maybe people that don’t have the same talent stack haven’t thought about.

00:54:48 [Speaker Changed] Huh. Really, really, really fascinating stuff. So let’s jump to our favorite questions. We ask all of our guests starting with what’s been keeping you entertained these days? What are you watching or listening to? Okay, so by the way, this is a pandemic holdover question that I I I keep finding everybody’s 00:55:06 [Speaker Changed] Still on the lookout for like, great stuff. Okay, so let’s keep with the theme. And, and so a big, a big thread that’s pulled through our conversation is innovation and music. So the Defiant ones, the, you haven’t seen it, I’m recognized on your face. It’s

00:55:24 [Speaker Changed] No, I’ve, I’ve seen the, the preview for it.

00:55:26 [Speaker Changed] Jimmy Iovine and Dr. Dre. So the, the, you know, you wanna talk about, it’s

00:55:31 [Speaker Changed] Like an Apple documentary or something

00:55:32 [Speaker Changed] Like that. Well, you think about these two individuals, they basically have produced almost every artist that we’ve heard for the last 20 years, right? It’s firsthand interviews with them and their artists talking about, oh, well, you know, Tom Petty, what was it like when you were singing that song and Jimmy Iovine was in the studio with you yelling at you and do it again and another cut? Or what about what about this? Or, you know, Dr. Dre when you were in Compton in LA early on, like, you know, tell me about what the first record scratch on a hip hop album sounded like. Right? So they’re talking about that now. It culminates in the building of the, the Beats headphones, which was of course acquired by Apple, right? That’s even another meta thing for me as well. So there’s this amazing creative juice. They’re, they’re grinding it out. Both of ’em tell a story of like grinding it out. They create amazing music and then it culminates with, Hey, wait a second. Like there’s not high quality headphones out there for people to, okay, so that’s one The Defiant Ones. It’s, it’s not on Netflix anymore, so you gotta go to Amazon Prime and buy it and, and buy it there,

00:56:26 [Speaker Changed] Or at least Rent

00:56:28 [Speaker Changed] Its a s Rogue Warriors. Never heard of that. Another one on two for

00:56:31 [Speaker Changed] Two. I never heard of that one.

00:56:33 [Speaker Changed] SAS, rogue Warriors World War ii, the UK builds an off record kind of rogue warrior group, the original kind of Seal team six, think about ’em like this. And these guys, they, they start in North Africa and they would do secret missions overnight. They’d go on to German aircraft camps and blow up planes overnight, or they’d really disrupt their fuel flow or they would do these things that were more targeted strikes to disrupt the, the flow. So SAS rogue warriors, I think that maybe is a BBC, it’s more international. You gotta get one of these, one of these other apps to watch that one. Those are the things I’m, I’m watching. I like to listen to audio books. So right now I’m listening, like listening to go like, hell, which is Ford versus Ferrari is the movie that you’ve seen. Sure. That was great. It’s based on this book and how’s, how’s the book?

00:57:21 It’s excellent. It it, it goes to many, many different layers of detail than you can get across in the, in, in the movie quotes from Enzo Ferrari about, you know, you want to go fast, find good competition, find somebody that’s willing to die out there. Like these are, these are great things, right? That are, that are and and innovation there as well. Right? So Shelby comes up with the GT 40, which I, I just took my son to a museum over the last week and we were seeing one of the original GT 40. Sure. 40 of course is the 40 inches

00:57:45 [Speaker Changed] Shockingly low. People don’t realize the 40

00:57:47 [Speaker Changed] Inches tall. The 40 inches tall. Yeah. And one of the drivers was, was six two. So they built a little bubble. They gave him a neck over his, over his, over his head on that, right?

00:57:55 [Speaker Changed] Just so the helmet will fit in the car

00:57:57 [Speaker Changed] Just so the helmet would, would fit on that. Now this is interesting, right? So Ferrari independent auto shopped in, you know, northern Italy and then Big Ford, you know, they’re telling this story of like a big corporate bureaucracy and all these things and how do they compete. And, and then here’s, here’s my last book for you, Barry, how music got free.

00:58:15 [Speaker Changed] I recall seeing that title go by

00:58:17 [Speaker Changed] How music got free. So to really bring all of this home for us today, so the MP three, in fact the MP one, MP two, MP three, and MP four are invented in Germany. What they discover is that the human ear can’t understand the fidelity of the MP four. So they don’t need that much information. So they drop it back down to an MP three. The MP three then launches things like Ready Napster, right? So now Napster is, is out there and all of a sudden the entire music industry, the bottom has fallen out on all of their revenues because instead of spending $18 to buy a cd, everybody is stealing music off of Napster. And this is, this is the parallel to the conversation we were having earlier, the delivery mechanism. We’re all listening to the same music, we’re also listening to the same rock and roll, but this invention. So it tells the story of, you know, guys that are working at the pressing plan of the cd, sneaking out, sneaking the major or the, what do they call them? The master, excuse me, right out ripping it onto the computer and throwing it onto Napster. And then it talks about the Sony executive sitting here in Midtown saying, oh my gosh, my revenues are down 40% this year year because nobody’s buying CDs anymore. And it informs like this real life story of how the entire music industry got through,

00:59:28 [Speaker Changed] How music got free, how

00:59:30 [Speaker Changed] Music got free.

00:59:30 [Speaker Changed] I’m definitely ending that to my list. Tell us about your mentors who helped shape your career.

00:59:35 [Speaker Changed] You know, so I, I mentioned my dad, you know, that, that, you know, I learned so much from him and he guided in that way. I was fortunate, my mom and dad, you know, very loving home. And we were, you know, we were, we were great there. You know, we talked about Ben Fulton, we talked about Bruce Bond to stick with the bees, Bobby Brooks, like these are, these are individuals that are in the industry that I’ve got the utmost respect for. I’ve also been fortunate to have some really good bosses throughout the, the, the years that I learned a little bit something different from, from each of ’em. You know, Bruce is an incredible entrepreneur. Ben’s an incredible product person and entrepreneur in the uk I’d worked with some people that had consulting backgrounds and, you know, at the time I wasn’t so sure. But the, you know, they, the way that they think thoroughly and logically is a real differentiator. And, you know, and then some of the client people that I’ve worked with over the way that they can connect with people and, and really build rapport and, and, and ultimately trust those, I I’ve been very fortunate to, to have those people

01:00:28 [Speaker Changed] In my life. Some, some great names. Our final two questions. What sort of advice would you give to a recent college grad interested in a career in either investing or finance?

01:00:39 [Speaker Changed] You know, we, we talked a little bit about this, but if, if you’re more likely, if you’re fresh outta college, you are rich in time and potentially poor in life. And so that is a distinct advantage where you can take that time and invest in yourself, develop that stack that we talked about earlier. The other thing that I would say is I wouldn’t be at Goldman if I didn’t start at PowerShares years ago. And I had the opportunity to be a small fish in a small pond. And then I grew to be a medium sized fish in a small pond. And then I had an opportunity to go to some of these other firms that I’ve been in now, ultimately at Goldman Sachs. And so I do think sometimes people look for the biggest pond and, and the biggest brand. And I, and I, and I think if you can get into a small pond, you get exposure to more skills in a, in a slightly different way. And you can build that skill stack in, in a different way. You know, I often find people, you know, they want to start in the, you know, the analyst program and go, that’s great. And, and firms like ours train people and, and they do an amazing job. But there are non-linear ways to, to access some of these things.

01:01:40 [Speaker Changed] And our final question, what do you know about the world of investing ETFs products innovation and disruption today that would’ve been useful 30 years ago when you were first starting out?

01:01:53 [Speaker Changed] Ultimately comes back to being a people business. You can have the best innovation, you can have the best product, you can do all like the biggest marketing campaign, all the, like, it’s, it, it’s all about keeping the purpose at the center as your north star of what you’re doing. Outcomes for investors, we talked about this. Help them achieve their financial goals, retire with dignity, pay for healthcare, keeping that at the center and, and making sure that you’re aligned with your purpose around the people. I’ve been so fortunate, you know, you and I have been friends now for going on a, a decade, a little bit more probably others in the industry. It’s, it’s the people that really make this thing, this thing go, you know, I know that sounds kind of cliche, but 25 years ago when you’re just trying to make it happen, you’re, you know, maybe it’s this next thing and it’s, and it’s really sitting down, listening and, and connecting with people. 01:02:38 [Speaker Changed] I think that’s a great answer. We have been speaking with Brian Lake. He is a partner and chief transformation officer at Goldman Sachs Asset Management. If you enjoy this conversation, well be sure and check out any of the 500 and somewhat we’ve done over the past 11 years. You can find those at iTunes, Spotify, YouTube, Bloomberg, wherever you find your favorite podcasts. And be sure and check out my new book, how Not to Invest the ideas, numbers, and behaviors that destroy wealth and how to avoid them, how not to invest wherever you buy your books at. I would be remiss if I did not thank the correct team who helps me put these conversations together each week. John Wasserman is my audio engineer. Anna Luke is my producer, Sean Russo is my researcher. I’m Barry Reynolds. You’ve been listening to Masters in Business on Bloomberg Radio.

 

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