Consumer Confidence for October 2010

The preliminary Consumer Confidence Index increased to 50.2 in October, up 1.6 percentage points from last month's revised 48.6. The below consumer confidence chart graphs out the American dissatisfaction doldrums with the economy.


consumer confidence October 2010


The Present Situation Index increased to 23.9 from 23.3. The Expectations Index improved to 67.8 from 65.5. These are still low numbers and the Conference Board expects low consumer confidence like this for some time.

Consumer confidence, while slightly improved from September levels, is still hovering at historically low levels. Consumers’ assessment of the current state of the economy is relatively unchanged, primarily because labor market conditions have yet to significantly improve. And, despite the uptick in Expectations, consumers continue to be quite concerned about the short-term outlook. Both present and future indicators point toward more of the same in the coming months.

Why? It's all about the jobs. Jobs, jobs, jobs.

Those claiming jobs are “hard to get” rose to 46.1 percent from 45.8 percent, while those stating jobs are “plentiful” decreased to 3.5 percent from 3.8 percent.

So, while people know there are no jobs out there, unfortunately what policies would do what to create jobs.....there they still don't quite get that one.

Consumers were mixed about future job prospects. The percentage of consumers anticipating fewer jobs in the months ahead declined to 22.0 percent from 22.6 percent. However, the percentage anticipating more jobs declined to 14.1 percent from 14.5 percent. The proportion of consumers expecting an increase in their incomes declined to 9.1 percent from 10.3 percent.

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